With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies and unique identifiers being considered ‘personal’ data. This can cause remarketing and new prospecting strategies to suffer, which can lead to a reduction in advertising spends, and more importantly, ROI. What is the benefit of […]
Digital
How media habits and behaviours changed in 2020
Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in the UK tell us, and specifically how does that relate to media consumption? Interestingly, Google Trends segmented “Delivery” as a search category for the first time this year when releasing their 2020 searches, illustrative of […]
The rise and rise of digital audio
Advertisers Increase Their Investment in Digital Audio Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One of the key areas of growth is digital audio, which may well be cruelly underestimated by some advertisers. From 2015 – following the release of Amazon Alexa, Microsoft […]
Google is sunsetting support for data-vocabulary
Structured data is an element that gets talked about a lot within SEO, particularly around the value that these tiny pieces of code can bring to your website’s performance. Whether you call it structured data, Schema, microdata, or any of the other names it’s had over the years, your website’s performance is hindered in organic […]
What is the Google URL removal tool and how does it work?
Google’s URL removal tool is a function in the Google Search Console that allows you to temporarily hide unwanted URLs from Google search results. The first version of the tool has been around for many years, but as part of their updated platform, it has now been updated and boasts two new functions: an Outdated […]
The importance of readability for your site content
Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the site. Yet, this key rule is often lost in the shuffle of content management. When it comes to getting your message across, it’s tempting to be as thorough as possible. But those lengthy sentences and […]