Instagram will exceed 1 billion users worldwide by the end of 2020, a milestone they previously hadn’t anticipated to reach until 2023. This additional growth is largely driven by the COVID pandemic. They had expected the user base to grow by 8.4% year on year before the pandemic, but we have now adjusted their estimate […]
Digital
Why local lockdowns may call for a regional media approach
Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due to be reinstated. The severity of lockdown restrictions in a region can directly impact consumer sentiment in that area for specific products and services. The YouGov BrandIndex chart here shows shifts in purchase intent for […]
Social media: The US election, and our top tip for navigating large events
Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to respond to over the past 4 years. The 2020 election was expected to be the ultimate test of social media networks and the steps they would take to ensure accurate information to its users. Facebook […]
TikTok partners with Shopify
On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. Shopify had already given some merchants access as part of a beta test, but as of the announcement, it is now available to all merchants across the US. Whilst this product is only available in […]
Highlights from Facebook’s annual NGO summit
Last week, Facebook hosted their Friday For Good (FFG) Non-Government Organisation (NGO) Summit across Monday, Tuesday, and Wednesday morning. With the summit, Facebook aims to support charities across the EMEA region, and Friday for Good is a new monthly incubator program that runs across EMEA, designed to support local NGOs/charities to allow them to get the most from the Facebook […]
Managing cookie consent for Google platforms
As most people will now know, websites across Europe are required to gain explicit consent from their users before any cookies can be dropped for tracking purposes. To manage this consent, most advertisers will use a Consent Management Platform (CMP), which allows the website to show a message asking the user to accept or decline […]