Going into a country-wide lockdown, people have had more time on their hands than before, and have turned to social media to keep themselves entertained and connected. There are no social distancing rules online! With more people using social media than ever, there are no longer ‘prime’ times to push ads out on Facebook. With […]
Digital
How people’s search and online behaviours have changed during the coronavirus pandemic
It is no secret that not only has our everyday lives changed during the pandemic, so have our online search and shopping habits. In this article, we will delve into five key topics that have defined this period – coronavirus, employment, retail, health and wellbeing and how-to content. To show how this differs across various […]
Audience buying through video – is it time to go online?
Developments in technology are unlocking endless avenues for video content, increasing both the number of channels broadcasting video and the devices through which it can be consumed. Relative newcomers to the market like Facebook and YouTube have seen impressive growth and daily hours viewed increasing year after year. On top of this, these newcomers to […]
The Google Medic Update impact on brands and the content checklist they should be following
Back in 2018, Google rolled out a significant broad core algorithm update, dubbed the ‘Google Medic Update’. Intended to improve the quality of results, this update had a huge impact on many sites and users. However, it was medical, health and fitness sites that primarily saw their organic rankings take a hit, making up around […]
Is now the right time to advertise on Facebook?
The situation right now is unprecedented, and we’re not sure how long it’s going to last and essentially what’s going to happen. However, alongside the awful effects of this situation, it’s costing less than ever to reach large audiences on Facebook. Social media usage is at an all-time high and many brands have paused advertising. […]
Weekly Tracker: COVID-19 impact on response by industry
As the coronavirus pandemic has resulted in the public now spending more time at home, we will be creating and sharing insights on the impact on various industries. Below are charts from 5 different industries, displaying the impact this pandemic has had on first-time web visitors. From looking at the charts above it is clear that COVID-19 has […]