Google recently released an article around the change in consumer habits. It was found in the Ofcom Media Nations U.K. 2019 report that online video continues to be on the rise, with more than 10 million users in the UK using the YouTube app daily. Off the back of the rise in video, Google has […]
Digital
How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO activity can help your site rank for relevant and powerful terms in search engine results pages (SERPs). Investing in SEO also means that you will be able to raise the rankings of these terms and […]
Political ads on social media – Yea or nay?
With the General Election coming up in the UK and the release of the Netflix documentary, The Great Hack, there seems to be an increased focus on political ads within the digital space. On the 30th October 2019, Twitter CEO Jack Dorsey announced, via tweet, that Twitter will be banning all political advertising. While it’s […]
Tracking issues and solutions of single page websites
Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]
What to expect for the digital landscape in 2020?
As quarter-four settles in, All Response Media are looking ahead to what 2020 has to bring. Over the last few weeks, we have been exploring what exciting new things are coming next year… Facebook is making the move into long-form video: After the successes Facebook has seen in the US with their Facebook-only content such […]
Is it time to subscribe to podcast advertising?
Podcasts increase in popularity has not gone unnoticed with many of the bigger brands including Spotify, Google, Apple and Netflix beginning to increase their investment within the space. With the rapid channel growth forecasted to continue, do podcasts now have a credible place alongside TV, radio, print and out of home (OOH) in any media […]