It’s clear to say that whenever people think of advertising on social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. But now these platforms have such vast competition, it’s important not to forget the small players in the field. These smaller platforms, such as […]
Digital
Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through is Google Ads, with their product, Universal App Campaigns (UACs). UACs started out as basic. Once linking to your app, you add creative assets, assign a budget and target cost per lead (CPL) and you’re […]
Growing volume through a streamlined conversion funnel
It can be a common oversight to look beyond the user journey as a driver of growth, especially the final stages to conversion. From a paid media perspective, you may have ticked the boxes in terms of targeting the correct audience, with the correct creative, therefore driving high intent users to site. However, if the […]
Twitter to launch two new tools to help marketers be more relevant
Twitter continues to fight for advertisers to invest their media budgets on their platform beyond basic advertising, it is building more tools for businesses to analyse in real-time how content is resonating with their community: a somewhat analytical dashboard. They will be focusing these dashboards on two separate things, one that will be based around […]
YouTube for kids: a potentially costly advertising lesson
Kids’ content producers on YouTube are prolific and popular, a rising segment that is starting to get a lot of traction. The type of content ranges from well-known icons like Peppa Pig (7m subscribers on the English channel) to independent creators such as Blippi (3.2m subscribers), pushing out nursery rhymes and animations. Within the realm […]