Some businesses that look to invest in SEO activity may not fully understand how it works and expect to see quick wins or instant results when carrying out SEO activity. Unlike most other digital channels, SEO is a strategy to drive natural performance for long-term benefit. Although results are not instant, there are plenty of […]
Digital
How were the Olympics consumed online?
The BBC controlled the coverage of the Olympics games in Rio this year, but how did the internet respond? Firstly, there were a lot of copyright rules to protect with Twitter taking down any form of Olympics coverage within minutes of it being posted. In true social media fashion, this created a backlash on how […]
Facebook to suppress clickbait stories
Facebook has ramped up its crackdown on so-called clickbait news that appears on the social network. Carrying intriguing and misleading headlines, these articles are solely designed to lure consumers into clicking. This type of tactic is purely designed to drive traffic to the website and in most cases will lead to a high bounce rate. […]
Native ads now available via DBM
Google has recently announced the launch of programmatic native ads on DoubleClick Bid Manager (DBM) which let advertisers better integrate their ads into the mobile viewing experience, and help evolve ads online to a composition more accepting to the audience – thus counteracting ad blocking. This change will help improve user experience in a number […]
Cannes ‘light bulb moment’ is embarrassment to the industry
Judges at the inaugural Cannes Lions festival proudly declared that in 2016, they shall be specifically looking to reward entries which actually worked. No more handing out of rosettes to the fattest or the best looking pigs – this year they wanted to taste the bacon, or at least see how much it sold for. […]
Diversity in organic SERPS
We are seeing more and more diversity in SERPs (Search Engine Results Pages) as Google looks to provide as much information to searches as possible without leaving the search results. There is much to debate on whether or not this is a good thing, but it is valuable to start with a quick overview on the main […]