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Outdoor
Why local lockdowns may call for a regional media approach
Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due to be reinstated. The severity of lockdown restrictions in a region can directly impact consumer sentiment in that area for specific products and services. The YouGov BrandIndex chart here shows shifts in purchase intent for […]
COVID-19’s effect on out of home advertising
Pre-2020 out of home (OOH) advertising was in a strong position, revenue was up 7% year-on-year (YoY) across all environments. Digital OOH had been key in driving this as total reach grew to 69%, a 9% increase YoY, forming over 50% of total OOH spend. As we entered 2020 and the lockdown period, it is […]
Global’s DAX adding outdoor ads to their audio portfolio
Global announced recently that their digital ad sales platform, DAX, will be available for digital out of home (OOH) advertising, extending beyond just audio. The announcement comes over a year since Global – the UK’s largest commercial radio business – went on an OOH buying spree to acquire Exterion Media, Primesight and Outdoor Plus, becoming […]
Online pioneers first to adopt Digital Ribbons in London tube stations
Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital Ribbons at three of the busiest tube stations in the city. King’s Cross, Tottenham Court Road and Piccadilly Circus welcome the strings of 42-inch Ultra HD screens to their roster of ad sites, spanning the […]
Route launches a 6 year research project
Route, the audience research body for outdoor advertising, has commissioned an expanded and renewed 6 year research project. Worth £20 million, the project will deliver audience data at a more granular level. Since 2008, Route has used behavioural and observational studies to inform models for movement in interior spaces. From last month, multi-sensory tracking (MST) […]