A rapid shift in how consumers are influenced in their path to purchase has surfaced new consumer behaviours and opportunities within the retail sector. All Response Media break down the latest retail data to reveal a snapshot of a deeper story in 4 key takeaways. 1. Never too old for online shopping Recent reports show […]
TV
Sky UK, ITV, and C4 join forces by co-owning CFlight
Sky, ITV, and Channel 4 recently announced that they are working together to launch CFlight, the UK television industry’s first measurement tool for ads shown on linear and video-on-demand without duplicating audiences. Developed by Sky’s fellow Comcast company NBCUniversal in the US in 2018, the business adapted the CFlight standards and methodology for the UK […]
Testing Brand Response TV via regional campaigns
For many advertisers, DRTV forms the core foundations of their media campaigns – DRTV is cost-effective and typically very efficient. Brands can track and can even improve performance at granular levels by leveraging proprietary attribution tools like ARMalytics – Contact us to learn more. DRTV Growth and conversions DRTV budgets can start small to begin […]
How does heat impact the airwaves?
This week the “unprecedented” heatwave gave the British public something to soften the blow of the Euros hangover (and something other than COVID to talk about, hurrah!). That said the extreme weather conditions are a bit more of a headache for advertisers running on TV. Here’s a few thoughts on why a sunny summer can […]
Everyone’s talking about Shoppable (and Love Island)
With all the sporting festivities happening across the summer, ITV’s new series of Love Island has flown slightly under the radar. This can be seen in ratings for the series so far, which are hovering around the 2m-2.5m average adults mark, down significantly from the peak in 2019 which saw a high of 5.9m viewers. […]
Visibility matters
For advertisers the big question is: which form of video advertising is the most effective to boost sales? Is it TV, or Facebook, or YouTube? The aim of some research commissioned by ThinkTV was to determine which aspects of video advertising lead to revenue growth for advertisers. The research on the sales effect of more […]