With a population of 37 million adults, Poland is the fifth most populous EU member state. Poland has also been significantly less hit economically by the pandemic than the UK (its gross domestic product (GDP) contracting by 3.5% in 2020, vs. almost 10% in the UK). With GDP growing beyond the EU average every year […]
TV
Euros 2021: Is it worth it?
Following their 2020 delay, this year’s Euros have been a hotly anticipated event for not only football fans everywhere, but media agencies across the world. Drawing in upwards of 22million viewers, the chance to get your brand an advertising spot (even in the lead up to the game) is filled with competition. Having won over […]
Major development in the Dutch media landscape: RTL Netherlands and Talpa Network merge
Pretty much the merger of the year this one with the two main commercial entities RTL Netherlands and Talpa Network forming a joint venture. There is obviously no mentioning of any amounts involved in this deal, but RTL will get 70% of the shares of the company and Talpa 30%. It will be led by […]
Long-awaited CFlight project update– will it change the way we buy?
On Wednesday 9th June, Thinkbox revealed their latest update on CFlight – a cross broadcaster collaboration project that has taken over 2 years, to bring combined post-campaign reach and frequency reporting across linear TV and broadcaster VOD (BVOD). Its much-anticipated launch has been picked up in industry media – promising ground-breaking developments to AV reporting, […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]
GB News launch: dividing opinions but driving “great” viewing figures
The UK news broadcasting landscape experienced a shake-up this week as GB News launched. It is the biggest news channel debut since Sky News back in 1989. The brainchild of veteran journalist and broadcaster Andrew Neil, the new station commenced at 8pm on Sunday 13 June. It’s available on all major broadcasting platforms, including Freeview, […]