Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention to advertisements add disadvantages for advertisers and come at an expense of the communication and sales effect of the advertisements. Research has shown that consumers are easily distracted by the sheer volume of ads they […]
TV
New exclusive content on Britbox: madness or masterstroke?
Readers of a certain vintage will likely remember Spitting Image. The iconic, satirist, TV puppet show aired between 1984 and 1996. It returned to our screens on the 3rd October this year, with the reboot featuring modern-day politicians and celebrities including Boris Johnson and Donald Trump. Chances are you wouldn’t have seen much of it […]
Is TV advertising back to normal?
The TV advertising market in the Netherlands reached €171 million in the third quarter of 2020, a growth of 0.7% compared to the same period last year. The spot market (i.e. normal in-programme ads, not sponsorship) amounted to €153 million, an increase of 1.5%. After a dramatic first half, where the TV ad market fell […]
Two things are certain in life: taxes and Google
As of November 2020, Google will be passing their Digital Service Tax (DST) directly onto you. If you are advertising in the UK that is 2% on top of your digital spend. Every acquired customer is going to cost you 2% more, and that’s before we consider the additional VAT. So, if your current Google […]
How has TV viewing changed since “back to school”?
From late August, schools started welcoming children back to their classrooms full-time and there was a gentle Government push to return to the workplace. As trains have started getting busier and the All Response Media team have started seeing each other a little more (not just on a 2D Zoom call!), can we see the […]
Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]