As the rush to take advantage of cheap TV pricing continues, it is important at this critical time to remember the basic principles of a direct response (DR) ad, even in an age of low-fi (if I see one more Zoom call spot) and homemade TV creatives. The recent return of live action filming is […]
TV
The Premier League’s return: great news for fans, media owners and advertisers alike
It was recently announced that the Premier League would recommence on 17th June, with two-midweek fixtures to be played first before a full weekend schedule. There are 92 games still to be played – behind closed doors – to finish the season and incredibly, every single one of these games will be broadcast live on […]
Subscription models: never a better time to advertise
It comes as no surprise to anyone that during this global pandemic, people’s daily routines have changed. The high street, once packed, now stands empty with its customers at home in isolation. Routines have changed, but the customers haven’t. Lockdown has prevented us from seeing friends and family, and from spending money on activities, events, […]
Audience buying through video – is it time to go online?
Developments in technology are unlocking endless avenues for video content, increasing both the number of channels broadcasting video and the devices through which it can be consumed. Relative newcomers to the market like Facebook and YouTube have seen impressive growth and daily hours viewed increasing year after year. On top of this, these newcomers to […]
Press Release: AAP launches their new campaign in the Netherlands
Our Dutch office of All Response Media is working with the AAP Foundation and is responsible for planning, buying, optimizing and executing the TV campaign that launched on May 11th on a large number of channels. At the same time, print and radio are used and influencers who act as leaders for the teams of […]
Betting and Gaming Council to cease TV and radio advertising during lockdown
On Monday 27th April, the Betting and Gaming Council (BGC) announced that they would be voluntarily removing all TV and radio gaming advertising during the COVID-19 lockdown. The BGC is the single industry association for betting and gaming, representing betting shops, online gaming businesses and casinos. They represent approximately 90% of the UK betting and […]