As the coronavirus pandemic has resulted in the public now spending more time at home, we will be creating and sharing insights on the impact on various industries. Below are charts from 5 different industries, displaying the impact this pandemic has had on first-time web visitors. From looking at the charts above it is clear that COVID-19 has […]
TV
How do we adapt to COVID-19 internationally?
COVID-19 is having a profound impact on life and business internationally. More people are at home, with repercussions for retail and travel industries in particular, but a positive impact on e-commerce. From a media perspective, eyeballs are moving towards TV and ‘in-home’ media (95% of consumers surveyed are spending more time on in-home media), which […]
Marketing through COVID-19: What can we learn from the ‘winners’ of past recessions?
We’re undoubtedly living through a period of change that is almost unparalleled in recent history, with the current lockdown set to be extended in the UK until May, and catastrophic predictions on the associated economic hit. This period of uncertainty has unsurprisingly led to many brands and marketers deciding to cut back on advertising spends. […]
#AskARM – Our client’s advertising questions answered
Each week, we are asking our client partners to submit questions to All Response Media, for our board directors to answer in a video the following week. This week, our CEO Andy Sloan answers questions on TV pricing during this pandemic, how attrition will be affected and many other aspects of the media and advertising […]
All Response Media’s advice on advertising during the COVID-19 pandemic
As the COVID-19 outbreak continues to cause global uncertainty, it’s no secret that many UK brands and marketers are delaying advertising campaigns. However, over the years, a range of evidence has been collated which makes the case for protecting marketing spend during a slowdown. One example is from The London Business School, who analysed data […]
Effective TV brand building in the times of uncertainty
In the midst of every crisis, lies great opportunity – Albert Einstein As the whole world is adapting to the disruption caused by recent events, the current conditions can offer brands a great opportunity to re-valuate their marketing strategy – whether it is shorter-term customer acquisition or longer-term brand building based – and exploit the […]