Last month, media agencies from across the UK congregated in both London and Manchester for the Bigger Picture event where for the first time, Sky, ITV and Channel 4 came together to present a collective sell for broadcaster video on demand (BVOD). The “big 3” collectively presented two studies that utilised a combined data set […]
TV
Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]
Advertising to upscale professionals: a case for daytime TV
Media consumption statistics have been derived from BARB and the IPA Touchpoints Survey 2017. Upscale professionals are the key target audience for a substantial number of businesses and given their inherently higher disposable income, they hold a high value. However, there can be a perception that these individuals are too busy to be reached by […]
How to win big at the World Cup
With the 2018 World Cup on the horizon, certain advertisers will be investing heavily in the market in the coming months to gain any incremental coverage they can. Whilst gambling advertisers pounce on this lucrative period (impacts increased by 175% during the last World Cup vs. the same period in 2013), consumer habits suggest other […]
What is the influence of VOD and streaming services on linear TV?
It is no secret that the UK’s TV landscape is evolving, and TV consumption habits are changing. More and more people are supplementing, or even switching to paid-for streaming services such as Netflix, Amazon Prime and Hulu. This has even led to a newly emerging movement in America that is slowly spreading oversees called ‘cutting […]
Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put their prices up in the next year. The argument is always the same, fewer people are watching TV and there are more advertisers on air. Now, just to help dispel the claims, in The Netherlands […]