Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising medium in the complex and ever-changing media landscape: “Investing in TV increases effectiveness by 40%, making it the most effective medium”. – IPA ‘Effectiveness in a changing media landscape’, 2017 “TV advertising best is at […]
TV
The Beast from the East….and its effect on TV
The Beast from the East hit the UK last week. It was the worst snow for 16 years and left thousands snowed in unable to go about their daily routines; roads were closed, trains/flights were cancelled, hundreds of schools were closed, and some businesses advised workers to stay at home. Suddenly, we had a significant […]
60% of UK TV advertisers spent less than £250k in 2017
With over £5-billion spent on television advertising annually in the UK, it is often perceived to be exclusively for advertisers with big budgets. The truth, however, may surprise many. According to research by Thinkbox, of the 2,760 different advertisers who appeared on UK TV screens during 2017, the majority (60%) spent less than £250k on […]
Millennials versus Generation Z
If the last 5 years of the world of marketing was completely dominated by millennials, then the next will be all about Generation Z. This generation, born between 1996 and 2010, will soon punch millennials (born between ’80 and ’95) from the throne as the most important target audience for brands, if it hasn’t been […]
The impact of the weather on your TV ad
The sun comes out and you find yourself craving a cold drink or an ice cream. The weather turns cold and you find yourself drawn to hearty and warming comfort food. When the rain is pouring down, how many of you tell yourselves that it’s time you booked a holiday to somewhere hot and exotic? […]
If you don’t have a voiceover in your TV ad, look away now!
As with most advertisers with All Response Media, the response is the main measure of the success of our TV campaigns and other media channels. Maintaining response as a measure of success while moving towards a brand TV creative is certainly a challenge, but the two are certainly not mutually exclusive. It is vital to […]