The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. The seasonal dip in charity performance looks to be deeper this year than last, although some […]
TV
The reach and effectiveness of TV is still indispensable in the digital world
It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social media to TV and streaming video. The main question for advertisers is: which one is best to reach consumers? After reviewing various surveys, we can conclude that TV is still indispensable for advertisers. The reach […]
Understanding the power of the flagship TV spot!
It’s the run-up to Christmas, which means the return of several flagship programmes from the big broadcasters. Over the last couple of weeks, ITV have relaunched the X Factor, where ratings continue to slide: 15 adult TV rating points (TVRs) in 2017 vs 16 adult TVRs in 2016. The Great British Bake Off has found […]
Don’t be scared, it’s only TV advertising
You’re a new advertiser, your pay-per-click (PPC) spend is maxed out and you are squeezing social media for all it’s worth. You’re standing on tip toes trying to reach the last of the low hanging fruit. You’re ready for the next step and are thinking about TV. You have a potentially strong unique selling point (USP), a […]
Ratings ready to burst football TV bubble? New Targetting Tools to be considered
With the football season kicking off and following the outrageous transfer of a certain diminutive Brazilian, a lot of the focus is again off the field and on the financial aspect. Broadcasters are continuing to compete for TV rights, with Sky Sports and BT having paid £5bn to show live football for three years, beginning […]
TV Response Index – June 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. Charity is performing well year-on-year, with June indexing above the agency average. Typically, we would […]