The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. Charity is performing well year-on-year, with June indexing above the agency average. Typically, we would […]
TV
Netflix is the new TV…
At least that is what founder Reed Hastings would have us all believe! However, it is a black and white (or maybe orange?) fact that Netflix and its like are very much the darlings of Wall Street at the moment. Their share price took another upturn earlier this week, where they were trading at a […]
Will TF1 give your campaign some va va voom in Walloon?
Belgium. A country of waffles, chocolate, beer, three native languages and a big country divide. The latter has made it a particularly tricky market to make work: Flanders and Wallonia have two different media landscapes; the north of the country has its own fairly diverse station mix and three main commercial sales houses. Wallonia, on […]
Effectiveness in the digital era – a ‘one size fits all’ approach to TV strategy?
At the back end of last year, Les Binet and Peter Field were once again the source of much industry debate, with the release of their study: ‘Effectiveness in the Digital Era’ – the natural follow up to 2011’s ‘The long and the short of it’, which used the IPA databank to examine how different […]
Average consumer attitude positive or neutral in relation to advertising.
The average attitude towards advertising is positive or neutral. Advertising in traditional media is more popular than online advertising and adblocking has less to do with online advertising irritation, but more with improving the online experience, especially on mobile devices. These are some conclusions from the new Kantar Media ‘Dimension’ report. This recent report ‘Communication […]
Maximising the effectiveness of television advertising beyond DRTV
In the drive for maximising the effectiveness of a TV campaign, there are a wide variety of opportunities to optimise your linear TV activity; second length, day of week, day part, station, programme to name just a few. At ARM, we lead the industry in terms of our proprietary technology that allows us to optimise […]