Gambling ads could be banned from daytime TV to stop them being seen by children during football matches. At present, bookmakers and online operators are allowed to advertise on daytime television, provided the ads are for bingo or are aired during breaks in live sporting events. However, the government is reportedly considering proposals to restrict […]
TV
Discovery renews contract with Sky Media
Discovery Networks announced it is renewing the estimated £150 million a year TV ad sales contract with Sky Media. The multi-year deal for Discovery’s 11 factual and entertainment channels took at least four months to negotiate, with tensions thought to be high throughout the process. Discovery allegedly discussed alternative options with Channel 4 and ITV. […]
The Great British Switch Off
The Great British Bake Off’s move to Channel 4 caused more upset to TV viewers than a Bakewell with a soggy bottom. The icing on the cake was presenters Sue and Mel and show icon Mary Berry announcing that they too were leaving. It seems that Paul Hollywood will stay with the show. Why is […]
Moving onto a new Vice
Over the past decade, some of the more traditional TV channels and brands have tried their hand at the digital space. Often, they have struggled to gain traction: the ITV buyout of Friends Reunited was one clear example of this. Now, with Facebook and Google enjoying a joint virtual hegemony of the digital space, we […]
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]
Paralympics impact across the wider TV market
With over 1.5 million shares, and 5 million YouTube views, the ‘We are the superhumans‘ Channel 4 Paralympics ad is currently in gold medal position as the most shared ad of Rio 2016 with 1 day still to go before the games actually begin. The ad provokes an array of intense emotions, drawing the audience […]