Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]
TV
Will advertisers cut spend in the run up to the EU referendum?
The EU referendum will take place on 23rd June when the British public will have their chance to vote to stay in the European Union, or to ‘Brexit’ (British exit) as it has become known in the media. There have been countless articles, speeches and analysis published around the pros and cons of staying/leaving the […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]