What is PPC?
Pay-per-click (PPC) refers to the advertising placements that exist on search engine results pages (SERPs); also encompassing device, shopping, remarketing, video and app stores campaigns to name a few. Examples include the search results labelled ‘Ad’ usually found at the top of Google or Bing’s SERPs, or the shopping examples that appear when a particular product is searched for. As with other digital media channels, PPC is a rapidly evolving medium that requires vast expertise, innovation and the real-time optimisation of campaigns.
What we do
As a top 10 Google agency in the UK, we deliver sophisticated paid search solutions for our client partners, spanning multiple countries and also multiple search engines, with the single focus of driving the most effective media performance, which integrates with above the line channels to extract maximum returns. Our vastly experienced digital team, which includes over 30 Google Qualified individuals, is situated across our London, Leeds, Amsterdam and Paris offices.
Reporting and insights
Our longstanding partnership with Google and their Google Marketing Platform (formerly known as DoubleClick, and DS3 specifically for PPC), provides All Response Media access to best-in-class search technology and cutting edge beta access for our client partners, and the platform to innovate and create new solutions in the market.
All Response Media’s “Digital Pulse” dashboard, which sits within ARMalytics®, provides a daily heartbeat of how campaigns are performing in accordance with key performance indicators (KPIs). With client partners able to log in themselves, this delivers full transparency of performance to all stakeholders, thus allowing regular reports to be insight and action orientated for the faster development of PPC campaigns. We have also developed a toolbox of ‘AdWords Scripts’, which are driving both efficiency of workflow but also identification of performance opportunities.
Our Tech Ops team supports our PPC strategies with specialist data projects to deliver real business insight. These advanced data projects are bespoke to each client to solve business challenges and deliver further insight into the impact of your advertising investment.