The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest efficiency (a profit ROI of £4.20), and for the least risk Delving deeper into the short and long termism of TV, a recent study from Thinkbox considered the short and long-term returns from TV and how […]
Archives for March 2018
Long-term or short-term? Brand or direct response TV?
Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising medium in the complex and ever-changing media landscape: “Investing in TV increases effectiveness by 40%, making it the most effective medium”. – IPA ‘Effectiveness in a changing media landscape’, 2017 “TV advertising best is at […]
