Privacy Policy

Privacy Policy

All Response Media Privacy Statement

This is the privacy policy for All Response Media Limited, Sutton Yard, 65 Goswell Road, London, EC1V 7EN and All Response Media BV of Vijzelstraat 68, 1017 HL Amsterdam, Netherlands.

ALL RESPONSE MEDIA (“ARM”) recognises the importance of protecting the privacy of all information provided by users of our websites, registrants for our events, recipients of our email newsletters and all of our customers. We created this policy with a fundamental respect for our users’ right to privacy and to guide our relationships with our users. This privacy statement discloses the privacy practices for all products and services owned by ARM.

ARM collects information from our website users, subscribers and customers. The information below describes what information we collect and how it is used. Additional information about cookies collected and their functions can be noted in our Cookie Policy.



Our bespoke market-leading media analytics system, ARMalytics®, is used by our clients and staff to gather insights about media performance across all media channels. When users log into this system, we utilise email addresses of our client users for authentication and to share system news and updates. We also use the IP address and mobile device IDs (from our iOS app) to combat security threats. This data is only used internally. Only necessary ARM staff and system developers have access to this information.

Our legal basis for processing this data is Contractual Obligation.

Email Newsletters

If users wish to subscribe to our email newsletters, we ask for contact information (email address). We use this information to send out newsletters and we use aggregate demographic information about our audience to improve our service, for marketing purposes and/or industry reporting purposes. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the email newsletter.

Our legal basis for processing this data is Legitimate Interests. We have conducted a balancing test within our documented Legitimate Interest Assessment.

Surveys and Contests

From time-to-time, we invite users to provide information via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether to disclose requested contact information (such as name and email address) and demographic information (such as postcode or job title). In addition to other uses set forth in this policy, contact information collected in connection with surveys and contests is used to notify the winners and award prizes, to monitor or improve the use and satisfaction of the site, and may be shared with sponsors of such surveys or contests.

Our legal basis for processing contact data is fulfilment of a contract.

Website Blogs and Contact Forms

When viewing certain areas of this website (for example the contact forms and blog comments) users are asked to give their contact information (such as name, email address, and company name) if they wish to sign up to our communications or make an enquiry. For internal purposes, we use this information to communicate with users and provide requested services, and, for our website visitors, to provide a more personalised experience on our sites. We use aggregate demographic information about our audience to improve our service, for marketing purposes and/or industry reporting purposes.

Our legal basis for processing this information is Legitimate Interests and we have conducted a Legitimate Interest Assessment.

Website Tracking Data Collection

Our websites have features that use cookies to collect information from user devices, to deliver content specific to users’ interests and to honour their preferences. This information assists us in creating sites that will serve the needs of our users.

For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our site. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad demographic information about our user base for aggregate use.

We may combine demographic information supplied by a subscriber at registration with site usage data to provide general profiles, in aggregate non-personally identifiable form, about our users and their preferences in the content of the site and advertising. We may share this aggregated information with our advertisers and business affiliates to help them better understand our services.

Some of our business affiliates use cookies on our sites in ads or promotions. However, we have no access to or control over these business affiliates’ cookies; we urge users to read their privacy policies for information.

Please see our Cookie Policy page for more information about the cookies we use.


Communication with Us

We have features where users can submit information to us (such as our contact forms). To best respond to specific enquiries and provide support, contact information may be forwarded as needed to other internal business functions. We may retain emails and other information sent to us for our internal administrative purposes, and to help us to serve customers better.

Our legal basis for processing this information is Legitimate Interests and we have conducted a Legitimate Interest Assessment.

Communication from Us

In order to best serve our customers, we may send updates that contain important information about our sites and services. For example, we send new members a welcoming message, and verify passwords and usernames for our password-protected sites. We offer our users the option to receive information about our company, related products, services and special deals.


We do not share personally identifiable information with other companies, apart from those acting as our agents in providing our product(s)/service(s), and which agree to use it only for that purpose and to keep the information secure and confidential.

Also, our parent, subsidiary and affiliate companies, entities into which our company may be merged, or entities to which any of our assets, products, sites or operations may be transferred, will be able to use personal information.

We will also disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency’s request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. We may share aggregate information, which is not personally identifiable, with others. This information may include usage and demographic data, but it will not include personal information.


We only keep your personal information for as long as we need to, so that we can use it for the reasons described above. Where your information is no longer required or is no longer relevant, we will ensure it is disposed of securely.

The actual period for which we store your personal information will vary depending on the type of personal information and how it is used.


Under the General Data Protection Regulation, you have the right to:

Access your personal data by making a subject access request

You have the right at any time to ask us what personal information we hold about you, and to ask us to update, amend or delete any data that is incorrect or out of date. As data controller, we will be as clear and transparent as possible and uphold any requests for data disclosure or amendment as soon as possible.

To protect your privacy and security we may need to verify your identity before disclosing or deleting your data.

Information Commission Office Registration

UK Data Protection within All Response Media is regulated by the Information Commissioner’s Office (ICO) which is the supervisory authority for the UK and can be contacted at The Company’s registration number is Z7221184 and further details of the Data Protection register entry can be found on the Information Commissioner’s public register. The Company has appointed a Data Protection Officer, who can be contacted at

Dutch Data Protection within All Response Media is regulated by the Dutch Data Protection Authority, which is the supervisory authority for the Netherlands, and can be contacted at

Rectification, erasure or restriction of your information where this is justified

The accuracy of your personal data is important to us. You can rectify/update your personal data, including your address and contact details at any time. If a user’s personally identifiable information changes (such as company name), or if a user no longer desires our product(s)/service(s) contact us on

If you find any inaccuracy in your data at any time, we will delete or correct it promptly at your request. Proof of identity may be required in some circumstances.

Object to the processing of your information where this is justified

You have the right to ‘block’ or suppress processing of your personal data. However, we will retain just enough of your personal data to ensure that the restriction is respected in the future. You have the right to object to your personal data being processed, for marketing and for research purposes. From the very first communication from us and every marketing communication we send after you will have the right to object to marketing.

The Company has appointed a Data Protection Officer. To exercise any of your rights above, please contact us on

The right to make a complaint to the data protection regulator

If you wish to lodge a complaint or seek advice from a supervisory authority, please contact:

The Information Commissioner’s Office (ICO). The ICO is the UK’s independent body set up to uphold your rights to data privacy. The ICO can be contacted at the following address:
The Office of the Information Commissioner
Wycliffe House
Water Lane
SK9 5AF.
Tel: +44 (0) 01625 545 745

Dutch Data Protection Authority
Authoriteit Persoonsgegevens
PO Box 93374
Tel: +31 (0) 70 888 85 00



We use reasonable precautions to protect our users’ personal information and to store it securely. In addition, access to all of our users’ information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job (for example, members of the finance department or a client account teams) are granted access to personally identifiable information. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

Data Transfers

Your personal data may be stored, processed, and transferred outside the EEA so that we can use your personal data as described in this policy.

We will make sure that any transfers of your personal information from one country to another comply with those data protection and privacy laws which apply to us. European data protection laws include specific rules on transferring personal information outside the EEA.

When transferring personal information outside the EEA, we will:

  • Include standard data protection clauses approved by the European Commission for transferring personal information outside the EEA into our contracts with those third parties (these are the clauses approved under Article 46.2 of the General Data Protection Regulation (GDPR)); or
  • Ensure that the country in which your personal information will be handled has been deemed “adequate” by the European Commission under Article 45 of the GDPR


Our website contains links to and details of other websites that are outside our control and are not covered by this Privacy Policy. All Response Media Limited is not responsible for the privacy practices or content of such other sites. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours. We encourage our users to be aware when they leave our site and to read the privacy statements of each web site to which we may link, before providing them with your personal data.

Notification and Changes

If we change our privacy policy, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes.

For questions about this privacy statement, the practices of this site or any dealings with All Response Media, contact our head office at:

All Response Media
Sutton Yard
65 Goswell Road


2021 © All Response Media