ARM Blog - All Response Media

Digital audio is increasing radio listeners and the reach of traditional radio listening

This week, we look at the growth of digital audio/connected listening – the chart below shows how the reach of […]

Controlling uncertainty: Managing the impact of external factors on TV campaigns

External influences including political, social and even meteorological issues affect your daily choices (more than you may realise) and so […]

Radio listening trends are different from TV’s so throw away the TV rule for radio

Last time we looked at the reach of audio and how it can be both big and small, targeted geographically, […]

5G: opening new doors for digital marketing

5G is the fifth generation of mobile networks which is being rolled out this year and boasts 100 times faster […]

Radio has a large reach – Audio can be both BIG and small

Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people […]

De-mystifying Facebook optimisation

Over the next few years, Facebook’s advertising share is expected to grow from 22.7% in 2018 to 28% by 2021. […]

Sky… The TV audience alchemists

How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV […]

ARMLife Interview with Andreea Iovita

Tell us a bit about yourself and your background? I’m from a small town in Romania that was near the […]

5 Best TV roundup articles for how to create a successful TV campaign

As roundups can offer a lot of information and tips in one place, we’ve selected our articles with the most […]

Same meaning close match variants: Google extends to phrase match and broad match modifiers

Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC […]

Making the most of your TV time-bands with breakfast

Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands […]

Instagram launches (even more) features to its charity arm enabling companies to drive further donations

Instagram users can now raise awareness of and donate directly to, charities following the introduction of a donation sticker to […]

Size does matter!

Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix […]

Football’s coming… to a more diverse and responsive audience

This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]

Trivago vs. Hotels.com: Who has the most effective campaign?

This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy […]

Monzo joins the legions of startups using TV to turbocharge

A few eyebrows were raised when Monzo launched its first TV campaign back in May. The challenger bank has always […]

ARMLife Interview with Deepaah Anand

Tell us a bit about yourself and your background? I grew up with a big family from Sri Lanka in […]

Creating a positive return on apps: No longer just a rich man’s game

It has long been accepted by companies that having an app with similar functionality to the website is the way […]

Women’s World Cup: Young adults and the power of live TV

On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining […]

Ad-free Dutch public TV: A case of protecting the children?

As published earlier this year in our ARM Weekly, advertising on the Dutch public TV channels is facing rough times, […]

Programmatic TV – Are we there yet?

Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up […]

Following the recent Radio Week event, is the future of radio glowing, or should we worry?

Now that the dust has settled from Radio Week back in May – a series of conferences over 6 days […]

Instagram is expanding influencer content into campaigns

Instagram recently announced that it is launching a new tool which will allow brands to sponsor influencers posts, massively expanding […]

How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR

On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went […]

Amazon acquires Sizmek

News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year […]

Should you be running a door to door campaign?

As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what […]

ARMLife Interview with Natasha Wood

Tell us a bit about yourself and your background? I did a music degree at the University of Sheffield as […]

The launch of Google Discovery Ads

Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. […]

Can linear TV still reach the 16-34 audience?

Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and […]

Facebook to launch ‘Global Coin’ cryptocurrency

Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and […]

The impact of TV creatives on campaign performance

We are often asked by our clients in strategy reviews: “Is it time for a new creative?” This is a […]

“There is no spoon”

Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 […]

The key takeaways from Google Marketing Live 2019

May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire […]

Seasonal media consumption and channel budget allocation

Temperatures are increasing, the days are getting longer, as the start of summer is on the horizon – but what […]

What does the rebranding of Bing mean for advertisers?

Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big […]

Privacy: Are Facebook doing enough?

After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that […]

The Italian job: What you need to know about Italian TV

Launching a TV campaign in a market you are unfamiliar with can be a daunting prospect, but new countries help […]

Just how influential are influencers on your performance?

The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, […]

Is television dying? 2018 – A year in TV…

Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to […]

ARMLife Interview with Nathan Kilgore

Tell us a bit about yourself and your background? I moved to Leeds 5 years ago to study journalism, then […]

Is radio a successful addition to TV?

Radio has always represented an excellent opportunity to build an additional touchpoint into a media campaign, and the market is […]

Why am I seeing this? How Facebook decided what goes on your newsfeed

In an attempt to become more transparent with how the newsfeed works and improve the user experience, Facebook is rolling […]

Virgin Media joins the AdSmart roster, ITV partners with Amobee – is addressable TV now ready for mass rollout?

In the past couple of weeks, we have seen two developments that could further the rise of addressable TV in […]

ARMLife Interview with Demi-Louise Mcguire

Tell us a bit about yourself and your background? I’m from Leeds. I didn’t go to University; I got a […]

Should I be advertising on Pinterest?

“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the […]

Do you need another medium to add to your TV campaign?

A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, […]

The radio sector is in rude health and keeps on growing

While we continue to hear stories on how traditional media audiences are declining as people apparently ‘only watch Netflix’ and […]

The end of average position in Google Ads platform

Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, […]

Is Dutch public TV going dark on advertising?

Like almost every year, the discussion started recently around whether Dutch public television should follow the English/BBC example of abolishing […]

Data First Strategy: The future of digital media

Many agencies in the UK claim to be data first in their approach to planning, managing and optimising media. However, […]

The importance of voice assistants in marketing: Over-hyped or crucial?

According to the main players in the space, the current installed base of virtual assistants now exceeds 1.5 billion devices […]

Could this change Facebook forever?

Earlier last week Facebook’s CEO announced major changes to how it wants to operate – likely in an attempt to […]

How relevant content improves performance

The placement of a British Gas ad in Grand Designs or a Sofology ad during Gogglebox seems to make sense… […]

ARMLife Interview with Mukesh Sharma

Tell us a bit about yourself and your background? I grew up in East Ham and then went on to […]

The importance of a brand safe environment for your advertising

YouTube has recently come under fire due to a video that a YouTube blogger posted, showing how YouTube videos featuring […]

How the decline in kids’ impacts affects future of TV viewing

In the ongoing battle of wits between digital and TV media owners, it’s clear that the truth lies somewhere in […]

The power of the celebrity

The use of celebrities in marketing is no new concept, with famous faces being used to help promote brands since […]

Is TV advertising still relevant?

“TV is declining”. The same story we regularly hear, but often not backed up by the full picture. Ebiquity’s Michael […]

Reddit launches a new bidding option to expand marketing potential

It’s clear to say that whenever people think of advertising on social media, Facebook is the first thing that springs […]

Making the most out of Search Ads 360 bid strategies

What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a […]

The Nor-way to go for charities…

Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their […]

What makes a successful app ad campaign?

For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through […]

How has the viewing behaviours of young adults affected broadcasters and advertisers?

Late last month, Ofcom released their annual Children and parents: media use and attitudes report, examining detailed evidence on the […]

ARMLife Interview with Daria Smith

Tell us a bit about yourself and your background? I’m originally from Moscow, Russia, but I moved to Dubai at […]

Growing volume through a streamlined conversion funnel

It can be a common oversight to look beyond the user journey as a driver of growth, especially the final […]

Online pioneers first to adopt Digital Ribbons in London tube stations

Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital […]

Twitter to launch two new tools to help marketers be more relevant

Twitter continues to fight for advertisers to invest their media budgets on their platform beyond basic advertising, it is building […]

ARMLife Interview with Sophie Martell

Tell us a bit about yourself and your background? I’m originally from Ascot and went to the University of Gloucestershire, […]

YouTube for kids: a potentially costly advertising lesson

Kids’ content producers on YouTube are prolific and popular, a rising segment that is starting to get a lot of […]

2018: The year of non-stop Google algorithm updates

After working in the SEO industry for a number of years you soon get used to Google moving the goal […]

Betting firms agree to advert ban during live sport

Whilst young adults continue to be the most sought-after audience for many businesses to target, the news of the recent […]

Has Black Friday peaked or is it still going strong?

Black Friday as a shopping concept was imported from the US a few years back and now seems to be […]

Google announce strategic partnership with Disney

A couple of weeks ago, Google announced a partnership with Disney which sees them consolidate all their digital inventory onto […]

How gift incentives affect your TV ad performance

For the right product and audience, introducing a gift incentive can have a significant effect not only on your own […]

ARMLife Interview with Dan Morley

Tell us a bit about yourself and your background? I was born and bred in Sheffield and spent most of […]

Provocative junk food ban on London transport

London Mayor Sadiq Khan has announced a ban on the advertising of food/drink high in fat, salt or sugar (HFSS) […]

Is the success of Black Friday only limited to a few sectors?

Black Friday has not been something that has been heavily promoted via offline media by Dutch advertisers in previous years, […]

Is the future for men’s lifestyle magazines doomed?

ShortList magazine is shutting down after more than a decade, after running with a circulation of more than 500,000, across […]

Future of PPC: Are keywords soon to be a thing of the past

Google is no stranger to making big changes to its PPC platform, AdWords. Even the name has now dropped the […]

Our view on the retirement of PPC ‘exact match’

A couple of months ago, Google (very quietly) announced a pretty significant change to the role of keywords in paid […]

TV ad lengths and how they affect your campaigns

There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a […]

Sky introduces a limit to gambling advertising

Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple […]

What is RAJAR and is it up to the job?

RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC […]

How can Google Signals positively affect advertisers?

Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has […]

ARMLife Interview with Eleanor Richards

Tell us a bit about yourself and your background? I’m 23 years old and from Scarborough, a little seaside town. […]

Black Friday/Cyber Monday – great deals or all hype?

A quarter of UK shoppers expect to have spent over £250 by the close of Cyber Monday, following research by […]

Artificial Intelligence: redefining the media buying skillset?

In a previous edition of ARM Weekly, my colleague Marta Granatir discussed media buying’s growing confidence, and in some cases, […]

Reach can measure the success of advertising, but how does this relate to business outcomes?

‘Reach out, reach out for me…’ and as The Four Tops advised, ‘I’ll be there’. This is true of mass […]

Eye-tracking research provides insight into long-term advertising

Just recently the Australian marketing professor Karen Nelson-Field has published a second eye-tracking study into the effects of video advertising […]

20 Years and Counting: The Evolution of Google

For those who like their stats and landmarks, we’re now up to and beyond 20 years of a world with […]

Google’s Finance Event: Our findings

The two-day Google event focused on two key areas; firstly, micro-moments, and how we utilise them to connect with the […]

Can multiple product ads from one brand work in the same ad break?

Recently we have had a client that is running multiple products in both similar dayparts and TV stations. All the […]

Vernons: Is a Sky-only approach the way to go?

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

Sun Bingo: You will not forget this ad

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

Wink Bingo: Are they alienating some of their audience?

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

Gala Bingo: Leading with a big prize

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

Social Media Takeover: Trading Team

We recently had a social media takeover for the Trading Team over on Twitter, offering killer insight into their top tips on […]

Automation: the rise of the machine

Automation and artificial intelligence (AI) are two of the hottest topics in digital marketing. In the context of digital marketing, […]

Amazon streamlines its ad products

Amazon announced in August this year that they were bringing their advertising products under one single platform: Amazon Advertising. This […]

ARMLife Interview with Ed Feast

Tell us a bit about yourself and your background? Throughout school music was my main focus, primarily playing the piano. […]

How to access Google USA

If you want to see the search results as you would if you were in the USA, then this is […]

What does Comcast’s Sky takeover mean for advertisers?

It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast […]

Commission impossible: The real cost of 15%

In 2017, Ster (the major public broadcaster in the Netherlands) announced a bold move to scrap annual agreements and offer […]

Advertisers: Have you considered the Irish TV Market?

TV remains the most powerful medium for brands looking to get their message out, and if your product or service […]

Snapchat soon to release Project Eagle

In one of the most unexpected team-ups since Batman and Sherlock Holmes (Yes, this did happen!), Amazon and Snapchat have […]

BARB reports multiple screen TV figures for the first time

BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people […]

Product dispatch: a media your campaign is missing?

Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail […]

The launch of the Google Marketing Platform

What is it? The Google Marketing Platform (GMP) was announced earlier this year and is Google’s recent rebrand and attempt […]

Will the rise of voice search be the downfall of Google?

Since its launch in 1998, Google has dominated the internet search market, with more than 70% of all online searches […]

Apple expanding app search offering

Apple initially launched Apple Search Ads (ASA) back in 2016. ASA is a search function within the App Store, allowing […]

The evolution of audiences in search and their importance

As the evolution of paid search continues, it is even more important to stay abreast of the industry to ensure […]

Why have Sky and C4 created a content-sharing partnership?

In February 2018, the three traditionally rivalled big broadcasters, Channel 4, ITV and Sky came together for the first ever […]

ARMLife Interview with Catherine Booth

This month, Senior International Media Planner/Buyer, Catherine Booth, shares her experience in the media industry and her transition from Leeds […]

August’s Google algorithm update – chaos caused!

As you may or may not have known, Google rolled out a major algorithm update on the 1st August, which […]

Ofcom report: How consumer behaviour is changing

August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on […]

Are sports viewers leaving Sky?

Our biggest saleshouse in the UK, Sky, has been having a particularly tough time recently. The hot summer weather caused […]

Facebook Removing 5,000 Ad Targeting Options

After the Cambridge Analytica debacle, Facebook has really been trying to clean up their act and keep themselves out of […]

Infomercials: The more you tell, the more you sell

With an estimated 0.2% of the total TV market revenue, long-form TV (or infomercials) makes up only a small amount […]

Facebook ads: Changing from static to video

There is often an issue with advertisers, the creative agency and then the media agency on delivering a set of […]

Compare The Market: Doubling down on half price movies

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

Confused.com: Doing exactly what it says on the tin

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

Moneysupermarket: You’re so relying on brand equity

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

uSwitch: Yes, you can!

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]

What opportunity does Cinema represent for UK advertisers?

Investment in Cinema advertising has increased by 40% between 2013 and 2017, securing the medium a 2.2% share of all […]

ARMLife Interview with SEO Account Director, Nikhil Shah

This month, SEO Account Director, Nikhil Shah shares his media journey on how he went from just the second member […]

Radio has something to shout about

Radio has recently released its latest Radio Joint Audience Research (RAJAR) figures and results have been very impressive. Despite a […]