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ARMLife Interview with Andreea Iovita
Tell us a bit about yourself and your background? I’m from a small town in Romania that was near the […]
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5 Best TV roundup articles for how to create a successful TV campaign
As roundups can offer a lot of information and tips in one place, we’ve selected our articles with the most […]
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Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC […]
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Making the most of your TV time-bands with breakfast
Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands […]
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Instagram launches (even more) features to its charity arm enabling companies to drive further donations
Instagram users can now raise awareness of and donate directly to, charities following the introduction of a donation sticker to […]
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Size does matter!
Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix […]
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Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]
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Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy […]
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Monzo joins the legions of startups using TV to turbocharge
A few eyebrows were raised when Monzo launched its first TV campaign back in May. The challenger bank has always […]
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ARMLife Interview with Deepaah Anand
Tell us a bit about yourself and your background? I grew up with a big family from Sri Lanka in […]
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Creating a positive return on apps: No longer just a rich man’s game
It has long been accepted by companies that having an app with similar functionality to the website is the way […]
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Women’s World Cup: Young adults and the power of live TV
On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining […]
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Ad-free Dutch public TV: A case of protecting the children?
As published earlier this year in our ARM Weekly, advertising on the Dutch public TV channels is facing rough times, […]
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Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up […]
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Following the recent Radio Week event, is the future of radio glowing, or should we worry?
Now that the dust has settled from Radio Week back in May – a series of conferences over 6 days […]
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Instagram is expanding influencer content into campaigns
Instagram recently announced that it is launching a new tool which will allow brands to sponsor influencers posts, massively expanding […]
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How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR
On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went […]
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Amazon acquires Sizmek
News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year […]
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Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what […]
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ARMLife Interview with Natasha Wood
Tell us a bit about yourself and your background? I did a music degree at the University of Sheffield as […]
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The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. […]
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Can linear TV still reach the 16-34 audience?
Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and […]
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Facebook to launch ‘Global Coin’ cryptocurrency
Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and […]
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The impact of TV creatives on campaign performance
We are often asked by our clients in strategy reviews: “Is it time for a new creative?” This is a […]
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“There is no spoon”
Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 […]
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The key takeaways from Google Marketing Live 2019
May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire […]
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Seasonal media consumption and channel budget allocation
Temperatures are increasing, the days are getting longer, as the start of summer is on the horizon – but what […]
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What does the rebranding of Bing mean for advertisers?
Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big […]
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Privacy: Are Facebook doing enough?
After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that […]
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The Italian job: What you need to know about Italian TV
Launching a TV campaign in a market you are unfamiliar with can be a daunting prospect, but new countries help […]
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Just how influential are influencers on your performance?
The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, […]
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Is television dying? 2018 – A year in TV…
Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to […]
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ARMLife Interview with Nathan Kilgore
Tell us a bit about yourself and your background? I moved to Leeds 5 years ago to study journalism, then […]
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Is radio a successful addition to TV?
Radio has always represented an excellent opportunity to build an additional touchpoint into a media campaign, and the market is […]
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Why am I seeing this? How Facebook decided what goes on your newsfeed
In an attempt to become more transparent with how the newsfeed works and improve the user experience, Facebook is rolling […]
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Virgin Media joins the AdSmart roster, ITV partners with Amobee – is addressable TV now ready for mass rollout?
In the past couple of weeks, we have seen two developments that could further the rise of addressable TV in […]
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ARMLife Interview with Demi-Louise Mcguire
Tell us a bit about yourself and your background? I’m from Leeds. I didn’t go to University; I got a […]
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Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the […]
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Do you need another medium to add to your TV campaign?
A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, […]
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The radio sector is in rude health and keeps on growing
While we continue to hear stories on how traditional media audiences are declining as people apparently ‘only watch Netflix’ and […]
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The end of average position in Google Ads platform
Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, […]
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Is Dutch public TV going dark on advertising?
Like almost every year, the discussion started recently around whether Dutch public television should follow the English/BBC example of abolishing […]
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