In July 2021, the delayed Euro 2020 tournament was broadcast on ITV, causing both viewing and revenue to be up significantly YoY across June and July – this year we will see the reverse effect across these months, with supply and demand both down YoY on ITV. Despite C4 and Sky revenues being up YoY, the decline across ITV in the shadow […]
ARM Blog
Research reveals acute drops in TV usage for younger audiences
The IPA has released the most recent update on their TouchPoints* survey which shows a significant drop in younger people watching commercial TV. The largest impact is in the 15-17 age group, dropping 41% from 68.1% in 2019 to 39.7% in 2022. The scale of the drops become less dramatic as we approach the over […]
YuMOVE partner with All Response Media across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
Digital radio accounts for 68% of all listening
Now accounting for over two-thirds (68%) of all radio listening, digital radio has maintained its predominant position according to the latest Radio Joint Audience Research (RAJAR) figures for Q1 2022. The latest figures also reveal that all radio, once again reached 89% of the adult (15+) population on a weekly basis in this quarter – […]
All Response Media Leeds office expands following record financial year
Following a record financial year in 2021, our Leeds based office continues to grow, hiring 4 new people in the last month and taking headcount over the 40 mark. Samantha Faulkner has joined as Account Director, having previously spent a number of years with Carat/iProspect. Muhammad Raza has joined as Senior Media Executive, with planning […]
Tackling effectiveness measurement post-pandemic
The DMA’s recent claim (that the 23% dip in marketing effectiveness is due to a failure to promote a coherent approach to measurement), assumes a causal link between the number of metrics reported (170 different metrics across 852 individual campaigns) and the overall success of the campaigns. The research is the second iteration of the […]
