ARM Blog - All Response Media

GDPR: public consultation to reform UK’s Data Protection regimen

The government have said they would like the Information Commissioner’s office to be reformed to drive economic growth and innovation […]

Podcasts: A Growing medium, finding its niche in the media mix

Podcast listening is on the rise. This isn’t groundbreaking news and is something we have previously discussed within the rise […]

GB News falls behind on audience ratings

Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months into the […]

Why Google is killing expanded text ads

Expanded text ads launched in July 2016, growing the number of characters and real estate the creative would take by […]

There’s no diversity without disability in advertising

Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the […]

On-demand: Introduction to Advanced TV

Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same […]

Gen Z and Female mobile and gaming trends

Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in […]

GDPR: NHS digital “data grab” on hold

Earlier this year, the scheme was promoted by NHS digital. Patient data was to be collected and according to NHS […]

4 trends to help grow your charity brand

Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% […]

Capitalising on shoppers shifting to digital

Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with […]

Food and Drink: Sun, Beer & Plant-Based Products

Mini-heatwaves and the impact on TV ads, gender-neutral beer market challenger brands, and opportunities arising within a booming plant-based market. […]

Christmas is coming early

Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for […]

GDPR: Getting rid of cookie pop-ups

The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that […]

Why LinkedIn is such a great platform for marketers

LinkedIn, the go-to for job hunters and recruiters alike. But have you ever considered incorporating it into your overall marketing […]

Radio estimated to grow 18.6% in 2021

Radio growth is expected to rise significantly above average, growing by 18.6% in 2021 (boosted by a 22.5% rise in […]

What is digital audio ad fraud?

Spot advertising is growing at an impressive rate within digital radio, podcasts, and music-streaming services, due to the increase in […]

Finance: 4 trends for money magnet moves

An explosion of new consumer finance brands and shifting attitudes towards saving money reveals new trends in the sector. 28% […]

Food & drink for thought: new trends call the shots

29% of men and 31% of women in the UK population consider that it is worth paying more for organic […]

GDPR: Smartphone ordering to the table

App and web-based ordering has become a popular way to get food and drinks to the table since Covid restrictions […]

Has Privacy killed marketing? The Cookie-less Monster

By now you’ve probably heard about Chrome’s (albeit delayed) phasing out of third-party cookies, you’re also probably sick of hearing […]

Facebook publishes their first Oversight Board report

What is the Oversight Board? Facebook quietly announced the creation of an Oversight Board last year. “The purpose of the […]

GDPR: Transferring data outside of the UK

This week, we’re looking into ICO’s consultation on how organisations can continue to protect people’s personal data when it’s transferred […]

Making TikTok work for your not-for-profit

With an initial release date of (if you can believe) September 2016, TikTok has skyrocketed in popularity over the last […]

Retail: 4 latest trends to keep up to speed

A rapid shift in how consumers are influenced in their path to purchase has surfaced new consumer behaviours and opportunities […]

Is Google deliberately stacking updates?

One of the fundamental truths of SEO is that it changes very quickly. Google and Bing regularly tweak their algorithms […]

Latest consumer magazine trends for 2021

ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into […]

Giving has leveled up. 5 fundraising ideas to stay ahead of the game

Nine out of ten of donors plan to keep giving. Whether it’s being remembered through building stronger relationships and opportunities […]

Netflix enters gaming sector as new subscribers slow

Netflix added 1.54 million users in the last quarter and has confirmed that it is moving into the gaming space. […]

Sky UK, ITV, and C4 join forces by co-owning CFlight

Sky, ITV, and Channel 4 recently announced that they are working together to launch CFlight, the UK television industry’s first […]

Testing the Brand Response TV waters via regional campaigns

For many advertisers, and many of our clients, DRTV is the bread and butter of their media campaigns. It’s cost […]

2021: year of Instagram updates

Recently, CEO of Instagram Adam Mosseri released a video stating that Instagram is “no longer a photo-sharing app” whilst highlighting […]

AMP page experience guide now on Google Search Console

Google Search Console now provides resources & guides for site owners when they are debugging AMP page experience issues. Site […]

Snapchat launches public profiles for businesses

Snapchat is growing faster than it has ever done since it went public back in 2017, now reporting over 293 […]

How does heat impact the airwaves?

“Unprecedented” heatwaves give the British public something to soften the blow of the Euros hangover (and something other than COVID […]

The inside track on OOH in a post-COVID world

Recently, Global, TfL and Metro ran a webinar to discuss what life on the underground has been like as we […]

SEO tips for effectively structuring content

It’s not just about what you say, but how you say it. Your content needs to stand out in the […]

Microsoft’s latest move

As of this week Microsoft Ads have announced that they are launching a new ad format that will feature on […]

Everyone’s talking about Shoppable (and Love Island)

With all the sporting festivities happening across the summer, ITV’s new series of Love Island has flown slightly under the […]

Visibility matters

For advertisers the big question is: which form of video advertising is the most effective to boost sales? Is it […]

Polish up your European expansion plans

With a population of 37 million adults, Poland is the fifth most populous EU member state. Poland has also been […]

Euros 2021: Is it worth it?

Following their 2020 delay, this year’s Euros have been a hotly anticipated event for not only football fans everywhere, but […]

What does Google’s delay in the phasing out of third-party cookies mean for your media strategies?

With privacy concerns coming under intense scrutiny in recent years, Google have announced that they are delaying their plans to phase out third […]

Facebook testing in-headset VR ads

In 2014, Facebook bought Oculus for an estimated $2.3 billion and 7 years later, they are starting to do their […]

Major development in the Dutch media landscape: RTL Netherlands and Talpa Network merge

Pretty much the merger of the year this one with the two main commercial entities RTL Netherlands and Talpa Network […]

Netflix to launch online store – from stream to purchase

This month Netflix announced that they are launching an online store. There will everything from clothes, accessories, beauty kits, and housewares, all for sale on Netflix.shop. Unlike some […]

Long-awaited CFlight project update– will it change the way we buy?

On Wednesday 9th June, Thinkbox revealed their latest update on CFlight – a cross broadcaster collaboration project that has taken […]

Using aCPMs to derive the most efficient media channel for video attention

Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet […]

GB News launch: dividing opinions but driving “great” viewing figures

The UK news broadcasting landscape experienced a shake-up this week as GB News launched. It is the biggest news channel […]

How can interpreting in-market customer data keep our brands ahead of the pack as we move out of lockdown?

Many sectors have experienced significant shifts in levels of demand due to their ability to supply over the past 12 […]

What is a CMP?

A CMP is a Consent Management Platform. This appears as a banner that allows users to either accept or decline […]

Facebook expanding into audio

Last month Facebook announced it would be releasing some new audio experiences across its platform this year. This move stems […]

2020: the year that propelled digital audio into the spotlight

Released in April, the IAB UK’s 2020 Digital Ad spend report included digital audio for the first time, reflecting the […]

Why you need to think about search intent

An area of SEO that’s been gaining traction of late has been around search intent – understanding the reasoning behind […]

There’s more to summer than football

Last year, the TV market saw seismic shifts in terms of viewing and revenue. As people across the country stayed […]

Google’s new AI fights spam

Google has announced its new artificial intelligence (AI) that will combat issue of spam, which is estimated to block 99% […]

May I have your attention please?

With ever-growing levels of content to consume, it’s becoming increasingly important to stand out from the crowd in order to […]

Understanding Google Search Console metrics

Google Search Console can be an insightful tool for tracking the organic performance of your website. However, some metrics paint […]

Introducing advertising to the Olympics

For the first time in UK TV history, brands will now be able to advertise around the Olympics. This is […]

One year on, are we seeing the return of OOH?

After 3 months of another ‘hard’ lockdown, there is light at the end of the tunnel with non-essential shops, outdoor […]

Back to basics for B2B advertisers?

We’ve seen a quiet revolution in the B2B space over the past few years, with an increasing number of B2B […]

The evolution of influencer marketing in 2021

Influencer marketing was worth $9.7bn in 2020 and is expected to grow to $15bn by 2022 globally. Half of marketers […]

Addressing addressable TV and the role can it play internationally

Addressable TV has been a hot topic across the advertising industry for the past few years, and by combining the […]

A quick, simplistic framework for evaluating media opportunities

Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume […]

The pandemic’s impact on digital offerings

The COVID-19 pandemic has forced businesses to accelerate their digital offering. This has driven traditional bricks-and-mortar-based businesses online, for instance: […]

The Piers Morgan effect: the role of controversy and brand safety in the world of TV

Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as […]

Maximising postcode data when targeting your audience

One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your […]

Printed media is relevant!

For both offline and online retailers, inserts prove integral in maximising brand health and driving sales, contributing most beneficially when […]

2020, a year to remember for Dutch television

How do you summarise the Dutch TV developments during a year that has completely been turned upside down by a […]

Is Instagram for kids a step too far for Facebook?

In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to […]

Which ads do people trust most?

On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different […]

How to target niche audiences through linear TV campaigns

Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, […]

The changing landscape in Sweden and Denmark

The Nordic markets are something of a double-edged sword for advertisers. On the one hand, higher average wealth in these […]

ARMLife Interview with Katherine Wilcock

To start off, please tell us a bit about you, and yourself! So, to begin with, I’m 27 and from […]

Google update on organic search ranking from May 2021

Google recently announced that Core Web Vitals (CWV) are becoming ranking factors for organic search results (commonly referred to as […]

7 key facts from the UK TV advertising market in 2020

TV ad spend in 2020 was £3.7 billion, down from £4.2 billion in 2019 (-11%) The initial COVID-19 lockdown in […]

Did 2020 change the video world?

On the 25th February 2021, Thinkbox released their latest insight into the nation’s video viewing habits during 2020. As always, there were numerous useful insights for any marketeers that not only highlighted […]

The era of automation is here

Since launching on 23rd October 2000, Google Ads has come such a long way. Starting with just 350 advertisers and a […]

The future of data matching and aggregation

With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies […]

After a tumultuous year, how was offline ad spend affected?

As we lurched from an initial lockdown in March, to panic cancelling of carefully crafted media campaigns across April and […]

How media habits and behaviours changed in 2020

Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in […]

Does the 55+ audience still need to talk?

One of the more interesting COVID-enforced changes over the last year has been the vast take-up of technology amongst older […]

ARMLife Interview with Tanya Harris

So, to start off, tell us a bit about yourself and your background? I studied Journalism as my undergraduate degree […]

The rise and rise of digital audio

Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One […]

Channel 4 cricket coverage is back!

Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the […]

Holiday social ad spend grows through live videos

With the current climate of COVID-19 continuing to hit the world hard, media spend on social advertising was up 50.3% […]

You can trust me, I’m on TV…

Whilst Brits have always favoured traditional media channels such as newspapers and radio, TV takes the top spot as the […]

The impact of lockdown 3.0 on the TV market

From March 2020, when COVID initially hurled chaos down onto the country (and the globe), the world of advertising experienced […]

Google is sunsetting support for data-vocabulary

Structured data is an element that gets talked about a lot within SEO, particularly around the value that these tiny […]

#DataPrivacyDay: All Response Media’s Approach to Data Privacy

Data privacy, data security, GDPR compliance, brand safety and all other aspects of this broad and crucial topic, have never […]

What is the Google URL removal tool and how does it work?

Google’s URL removal tool is a function in the Google Search Console that allows you to temporarily hide unwanted URLs […]

Media for Recovery: re-evaluation of Ebiquity’s 2018 paper

In December, Ebiquity released a timely re-evaluation of their 2018 paper, ‘Re-evaluating Media’, designed to identify the effectiveness of 10 […]

TV’s journey in 2020

I’m sure you heard it throughout the year, TV in 2020 made a ‘comeback’ after years of falling ratings. Overall, […]

Summarising the key learnings from Whistl’s door drop lockdown learnings series

Whistl recently hosted a series of webinar-based sessions aimed at consolidating the learnings from the past year. We have summarised […]

The importance of readability for your site content

Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the […]

Introducing keyword searching on Instagram

Previously, when using the Instagram search functionality, we were limited to hashtags, profiles, and locations; with the new update we’ll […]

Should you ever consider a Christmas creative?

The expected perennial protagonists have showcased their Christmas ads this year; some perhaps a tad more reserved than we’re used […]

Is it time to get creative with TV advert lengths?

Working on a creative can be a minefield. There are a myriad of considerations to ensure a TV creative will […]

Instagram will exceed 1 billion users worldwide this year, a target originally predicted for 2023

Instagram will exceed 1 billion users worldwide by the end of 2020, a milestone they previously hadn’t anticipated to reach […]

How has COVID impacted TV internationally in 2020, and what can you do about it

It’s no secret that the COVID pandemic has meant mixed outcomes for advertisers. When it comes to ATL media, TV […]

Are the UK’s BVOD offerings fit to take on the digital giants?

Last week, Channel 4 revealed its new brand purpose, as part of a five-year strategy that aims to focus the […]

ASA gambling update, with CAP gambling advertising policy specialist Andy Taylor

Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus […]

Instagram adds Reels and Shopping to the homepage

Instagram has recently changed its home page layout, to keep up with the ever-changing online world. The new layout sees […]

Why local lockdowns may call for a regional media approach

Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due […]

Social media: The US election, and our top tip for navigating large events

Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to […]

Why is “post-Xmas” such a good opportunity to spend on TV?

November and December are two months of the year when we typically see big retailers and brands dominate the TV […]

TikTok partners with Shopify

On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. […]

Re-evaluating advertising effectiveness based on “attention” being the new currency

Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention […]

How to utilise Pinterest for retail clients

With many consumers preparing themselves for Black Friday, Cyber Monday and Christmas, retailers should be thinking of social channels outside […]

New exclusive content on Britbox: madness or masterstroke?

Readers of a certain vintage will likely remember Spitting Image. The iconic, satirist, TV puppet show aired between 1984 and […]

Is TV advertising back to normal?

The TV advertising market in the Netherlands reached €171 million in the third quarter of 2020, a growth of 0.7% […]

#BlackHistoryMonth2020

We’ve taken this year’s Black History Month as an opportunity for education, reflection and the celebration of inspirational individuals, films, […]

COVID-19’s effect on out of home advertising

Pre-2020 out of home (OOH) advertising was in a strong position, revenue was up 7% year-on-year (YoY) across all environments. […]

Highlights from Facebook’s annual NGO summit

Last week, Facebook hosted their Friday For Good (FFG) Non-Government Organisation (NGO) Summit across Monday, Tuesday, and Wednesday morning. With the summit, […]

Two things are certain in life: taxes and Google

As of November 2020, Google will be passing their Digital Service Tax (DST) directly onto you. If you are advertising […]

#BHM: Today’s History Maker, Akala

Continuing our celebration of Black History Month, today we focus on British rapper, journalist, author, activist and poet, Akala. Kingslee […]

#BHM: Today’s Hero, Maya Angelou

Thankfully not “unsung”, but today’s hero is none other than stunningly influential poet, activist and positive human force, Maya Angelou. […]

#BHM: Today’s History Maker, Sir Steve McQueen

Continuing our celebration of Black History Month, today we highlight the life and career of inspirational artist and director, Steve […]

Managing cookie consent for Google platforms

As most people will now know, websites across Europe are required to gain explicit consent from their users before any […]

Dissecting Facebook and Instagram’s messaging merge

Have you noticed your Facebook messenger logo change recently? Just a few weeks after the announcement that Facebook and Instagram’s […]

#BHM: Today’s Unsung Hero, John Edmonstone

John Edmonstone was born into slavery on a plantation belonging to Scottish politician Charles Edmonstone in Demerara (what is now […]

#BHM: Today’s History Maker, Doreen Lawrence OBE

Continuing our agency’s support for Black History Month, today we praise Doreen Lawrence OBE, mother of Stephen Lawrence, who has […]

#BHM: Today’s Unsung Hero, Olive Elaine Morris

Olive Elaine Morris was born in Jamaica in 1952, migrating to Britain with her family by the age of nine. […]

How has TV viewing changed since “back to school”?

From late August, schools started welcoming children back to their classrooms full-time and there was a gentle Government push to […]

Updates from the digital world

Google Shopping is now free globally In April this year, Google announced that free product listings were going to be […]

Search Query Report visibility

At the start of September this year, Google fundamentally changed their Search Query Report (SQR) with little warning – meaning […]

#BHM: Today’s History Maker, Dr Sylvia Bartley

Executive, Leader, Author, and recognised advocate and champion of social change, dedicated to eliminating economic, health and education disparities. Sylvia’s […]