YouTube’s place in the e-commerce landscape is not as clear-cut as it used to be. The potential for reach on YouTube is huge, but does it fit the e-commerce bucket anymore? In recent years, the platform has been facing stiff competition from platforms including TikTok, which has been eating into its market share. YouTube was […]
ARM Blog
[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
Brighton SEO 2023: Key learnings for search marketers
Last week, we packed our bags for another fun-filled trip to the seaside for the world’s largest gathering of search marketers, Brighton SEO. The event is dedicated to helping search marketers meet, learn, and do their jobs a little better. There were talks on SEO, CRO, User Experience (UX), Digital PR and more. Let’s look […]
TV and Digital Market Update: April
Q1-Q3 TV Market The H1 TV market has seen significant revenue declines year on year, with Q1 expected to consolidate at -12% and Q2 at -11% YoY. June is predicted to see smaller revenue declines YoY compared to the first 5 months of 2022. WARC have released a new estimate for the year, with linear TV revenue now predicted to be […]
5 top tips for easy CRO wins
Conversion Rate Optimisation (CRO) is all about identifying ways to increase the percentage of users who perform a desired action on a website. These desired actions can include how to drive up the number of product purchases on-site, increasing the number of times users complete a form, or increasing clicks. Brands should start to focus […]
Creatives of the Quarter
See a small selection of Q1 creatives, including an OOH launch, cinema takeover and some new to TV clients: Exoticca Take charge of your own life Platform/Media Channels: TV Launch Date: 1 Jan A dramatisation presenting Exoticca’s affordable holidays “start planning the life you want to see…” Brooks Find Your Run Platform/Media Channels: YouTube, Meta, […]
