ARM Blog - All Response Media

A quick, simplistic framework for evaluating media opportunities

Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume […]

The pandemic’s impact on digital offerings

The COVID-19 pandemic has forced businesses to accelerate their digital offering. This has driven traditional bricks-and-mortar-based businesses online, for instance: […]

The Piers Morgan effect: the role of controversy and brand safety in the world of TV

Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as […]

Maximising postcode data when targeting your audience

One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your […]

Printed media is relevant!

For both offline and online retailers, inserts prove integral in maximising brand health and driving sales, contributing most beneficially when […]

2020, a year to remember for Dutch television

How do you summarise the Dutch TV developments during a year that has completely been turned upside down by a […]

Is Instagram for kids a step too far for Facebook?

In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to […]

Which ads do people trust most?

On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different […]

How to target niche audiences through linear TV campaigns

Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, […]

The changing landscape in Sweden and Denmark

The Nordic markets are something of a double-edged sword for advertisers. On the one hand, higher average wealth in these […]

Google update on organic search ranking from May 2021

Google recently announced that Core Web Vitals (CWV) are becoming ranking factors for organic search results (commonly referred to as […]

7 key facts from the UK TV advertising market in 2020

TV ad spend in 2020 was £3.7 billion, down from £4.2 billion in 2019 (-11%) The initial COVID-19 lockdown in […]

Did 2020 change the video world?

On the 25th February 2021, Thinkbox released their latest insight into the nation’s video viewing habits during 2020. As always, there were numerous useful insights for any marketeers that not only highlighted […]

The era of automation is here

Since launching on 23rd October 2000, Google Ads has come such a long way. Starting with just 350 advertisers and a […]

The future of data matching and aggregation

With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies […]

After a tumultuous year, how was offline ad spend affected?

As we lurched from an initial lockdown in March, to panic cancelling of carefully crafted media campaigns across April and […]

How media habits and behaviours changed in 2020

Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in […]

Does the 55+ audience still need to talk?

One of the more interesting COVID-enforced changes over the last year has been the vast take-up of technology amongst older […]

ARMLife Interview with Tanya Harris

So, to start off, tell us a bit about yourself and your background? I studied Journalism as my undergraduate degree […]

The rise and rise of digital audio

Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One […]

Channel 4 cricket coverage is back!

Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the […]

Holiday social ad spend grows through live videos

With the current climate of COVID-19 continuing to hit the world hard, media spend on social advertising was up 50.3% […]

You can trust me, I’m on TV…

Whilst Brits have always favoured traditional media channels such as newspapers and radio, TV takes the top spot as the […]

The impact of lockdown 3.0 on the TV market

From March 2020, when COVID initially hurled chaos down onto the country (and the globe), the world of advertising experienced […]

Google is sunsetting support for data-vocabulary

Structured data is an element that gets talked about a lot within SEO, particularly around the value that these tiny […]

#DataPrivacyDay: All Response Media’s Approach to Data Privacy

Data privacy, data security, GDPR compliance, brand safety and all other aspects of this broad and crucial topic, have never […]

What is the Google URL removal tool and how does it work?

Google’s URL removal tool is a function in the Google Search Console that allows you to temporarily hide unwanted URLs […]

Media for Recovery: re-evaluation of Ebiquity’s 2018 paper

In December, Ebiquity released a timely re-evaluation of their 2018 paper, ‘Re-evaluating Media’, designed to identify the effectiveness of 10 […]

TV’s journey in 2020

I’m sure you heard it throughout the year, TV in 2020 made a ‘comeback’ after years of falling ratings. Overall, […]

Summarising the key learnings from Whistl’s door drop lockdown learnings series

Whistl recently hosted a series of webinar-based sessions aimed at consolidating the learnings from the past year. We have summarised […]

The importance of readability for your site content

Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the […]

Introducing keyword searching on Instagram

Previously, when using the Instagram search functionality, we were limited to hashtags, profiles, and locations; with the new update we’ll […]

Should you ever consider a Christmas creative?

The expected perennial protagonists have showcased their Christmas ads this year; some perhaps a tad more reserved than we’re used […]

Is it time to get creative with TV advert lengths?

Working on a creative can be a minefield. There are a myriad of considerations to ensure a TV creative will […]

Instagram will exceed 1 billion users worldwide this year, a target originally predicted for 2023

Instagram will exceed 1 billion users worldwide by the end of 2020, a milestone they previously hadn’t anticipated to reach […]

How has COVID impacted TV internationally in 2020, and what can you do about it

It’s no secret that the COVID pandemic has meant mixed outcomes for advertisers. When it comes to ATL media, TV […]

Are the UK’s BVOD offerings fit to take on the digital giants?

Last week, Channel 4 revealed its new brand purpose, as part of a five-year strategy that aims to focus the […]

ASA gambling update, with CAP gambling advertising policy specialist Andy Taylor

Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus […]

Instagram adds Reels and Shopping to the homepage

Instagram has recently changed its home page layout, to keep up with the ever-changing online world. The new layout sees […]

Why local lockdowns may call for a regional media approach

Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due […]

Social media: The US election, and our top tip for navigating large events

Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to […]

Why is “post-Xmas” such a good opportunity to spend on TV?

November and December are two months of the year when we typically see big retailers and brands dominate the TV […]

TikTok partners with Shopify

On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. […]

Re-evaluating advertising effectiveness based on “attention” being the new currency

Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention […]

How to utilise Pinterest for retail clients

With many consumers preparing themselves for Black Friday, Cyber Monday and Christmas, retailers should be thinking of social channels outside […]

New exclusive content on Britbox: madness or masterstroke?

Readers of a certain vintage will likely remember Spitting Image. The iconic, satirist, TV puppet show aired between 1984 and […]

Is TV advertising back to normal?

The TV advertising market in the Netherlands reached €171 million in the third quarter of 2020, a growth of 0.7% […]

#BlackHistoryMonth2020

We’ve taken this year’s Black History Month as an opportunity for education, reflection and the celebration of inspirational individuals, films, […]

COVID-19’s effect on out of home advertising

Pre-2020 out of home (OOH) advertising was in a strong position, revenue was up 7% year-on-year (YoY) across all environments. […]

Highlights from Facebook’s annual NGO summit

Last week, Facebook hosted their Friday For Good (FFG) Non-Government Organisation (NGO) Summit across Monday, Tuesday, and Wednesday morning. With the summit, […]

Two things are certain in life: taxes and Google

As of November 2020, Google will be passing their Digital Service Tax (DST) directly onto you. If you are advertising […]

#BHM: Today’s History Maker, Akala

Continuing our celebration of Black History Month, today we focus on British rapper, journalist, author, activist and poet, Akala. Kingslee […]

#BHM: Today’s Hero, Maya Angelou

Thankfully not “unsung”, but today’s hero is none other than stunningly influential poet, activist and positive human force, Maya Angelou. […]

#BHM: Today’s History Maker, Sir Steve McQueen

Continuing our celebration of Black History Month, today we highlight the life and career of inspirational artist and director, Steve […]

Managing cookie consent for Google platforms

As most people will now know, websites across Europe are required to gain explicit consent from their users before any […]

Dissecting Facebook and Instagram’s messaging merge

Have you noticed your Facebook messenger logo change recently? Just a few weeks after the announcement that Facebook and Instagram’s […]

#BHM: Today’s Unsung Hero, John Edmonstone

John Edmonstone was born into slavery on a plantation belonging to Scottish politician Charles Edmonstone in Demerara (what is now […]

#BHM: Today’s History Maker, Doreen Lawrence OBE

Continuing our agency’s support for Black History Month, today we praise Doreen Lawrence OBE, mother of Stephen Lawrence, who has […]

#BHM: Today’s Unsung Hero, Olive Elaine Morris

Olive Elaine Morris was born in Jamaica in 1952, migrating to Britain with her family by the age of nine. […]

How has TV viewing changed since “back to school”?

From late August, schools started welcoming children back to their classrooms full-time and there was a gentle Government push to […]

Updates from the digital world

Google Shopping is now free globally In April this year, Google announced that free product listings were going to be […]

Search Query Report visibility

At the start of September this year, Google fundamentally changed their Search Query Report (SQR) with little warning – meaning […]

#BHM: Today’s History Maker, Dr Sylvia Bartley

Executive, Leader, Author, and recognised advocate and champion of social change, dedicated to eliminating economic, health and education disparities. Sylvia’s […]

#BHM: Today’s Unsung Hero, Mary Seacole

Mary Seacole was born in Kingston, Jamaica in 1805 to a Scottish father and Jamaican mother who practised traditional Jamaican […]

State of media channels in the post-lockdown ad market

With the economy slowly trying to return to some sort of normality, we’ve seen a strong increase in spending across […]

New report reveals the impact of lockdown on radio listening and provides future opportunities

The IPA recently released their latest Touchpoints diary data, which provides a view into the behaviour and media consumption of […]

How the pandemic will impact the biggest retail season of the year and what you can do about it

Both Google and Facebook have commissioned various studies to determine what they think Q4 for retailers and e-commerce clients will […]

iOS 14 privacy setting: What advertisers need to know

Since 2018 when the Facebook Cambridge Analytica data privacy scandal emerged, the ad industry has taken a new turn. Under […]

Teleshopping could work for you – it’s not just steak knives and blenders!

In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker […]

Launching on TV in a post-COVID Britain

When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad […]

Happy 65th birthday ITV! But how happy?

As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by […]

Is now the time to invest in door drop activity?

Over the past few months, we’ve reported on many shifts in consumer behavior and media consumption as a result of […]

Google’s efficient reporting tool for bugs and security issues

Last week, via its Twitter account, Google provided information in regards to the location and procedure for their new website […]

Is 100% digital advertising the future?

In short, no. At least not for the foreseeable future, as recently published research from the German sales house Seven […]

How Prolific can unlock new potential for creative campaigns

When it comes to creative campaigns, all clients are looking for that headline-grabbing story that makes journalists, influencers, and bloggers […]

ITV Breakfast: A fixed price companion to daytime ITV

For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic […]

Introducing the newest TikTok competitor: Reels

Over the past few months, we’ve seen a surge in our scrolling time, especially across social media – because let’s […]

Sponsorship myths versus the truth

The TV marketing body Thinkbox describes sponsorship as a mechanic which can offer brands not only “prestige and popularity, but […]

E-commerce in the time of COVID; shifting trends that might be here to stay

We’re all aware that COVID has radically changed the way the world works over the past few months – both […]

eBay’s new programmatic targeting system ahead of cookie changes

eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of […]

The TV industry – should we return to BAU?

As you would have heard on these pages and in the wider media, the COVID crisis has had an unprecedented […]

Government junk food ban – obstacle or opportunity?

The Government has recently announced its decision to ban advertising before 9pm that promotes food high in fat, sugar, or […]

Make the most of online shopping rise with product dispatch

Product dispatch (PD) refers to inserts placed in packages, catalogues, or customer letters sent out by retailers, such as ASOS […]

C4 and Trade Desk partnership driving data-driven TV boom

Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its […]

How has national press coped during lockdown?

We’re now in our fourth month of lockdown, and many media owners are starting to report that spend is beginning […]

What can we learn from the TikTok ban?

Recently, we’ve seen a lot of banning, boycotting, and abandoning of tech and social platforms. The reasons for this? Well, […]

Getting emotionally connected with TV ads

According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. […]

No spectators? No problem, as sport returns with a bang

It’s been almost exactly a month since we saw the return of the Premier League (PL). Other sports including golf, […]

Netherlands turns to traditional media as views on social media shift

The Dutch have begun to use traditional media more deliberately in recent years, over social media platforms that are now […]

Reacting to changes in sentiment as a result of lockdown within banking and finance

Throughout this pandemic, we have used various tools and systems to monitor sentiment across different markets. One example of this […]

Have you considered being gayer?

Advertising is arguably behind in its representation of minority groups when compared to other areas of the media world, in […]

Apple announces changes to tracking and targeting feature

Rumours ahead of Apple’s latest software update stated that they were going remove the ID for advertisers (IDFA), from the […]

Can you truly be brand-safe in an environment that’s entirely user-generated content?

The last week has seen a growing list of large advertisers publicly state they will be ceasing all Facebook advertising […]

Changes in media habits and predictions for post-lockdown

On Thursday 11th June, the IPA hosted a webinar on ‘Lockdown Life’, utilising TouchPoints and IPSOS data. The session covered […]

Weekly Tracker: COVID-19 impact on TV viewing figures

We look at the viewing trends week-on-week to track how viewing impacts are continuing change and evolve. This analysis includes […]

Key points for post-lockdown digital activity planning

Have you had to decrease your digital investments or stop advertising altogether? With the lockdown easing in many parts of […]

Preparing for a cookie-less world

Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the […]

Facebook Network pricing during COVID-19

Going into a country-wide lockdown, people have had more time on their hands than before, and have turned to social […]

How people’s search and online behaviours have changed during the coronavirus pandemic

It is no secret that not only has our everyday lives changed during the pandemic, so have our online search […]

Big changes at Bauer Radio after CMA approval

Following the acquisition of several station groups last year, Bauer has recently announced they are merging those with their existing […]

Is your DRTV ad fit for purpose?

As the rush to take advantage of cheap TV pricing continues, it is important at this critical time to remember […]

Brand safety in an unsafe world

As advertising has evolved, brands have become more and more aware of the need to protect themselves from appearing against […]

The Premier League’s return: great news for fans, media owners and advertisers alike

It was recently announced that the Premier League would recommence on 17th June, with two-midweek fixtures to be played first […]

Subscription models: never a better time to advertise

It comes as no surprise to anyone that during this global pandemic, people’s daily routines have changed. The high street, […]

Google Shopping free product listings are making a comeback

In 2002, Google Shopping originally started with free listings only. The shift to purely paid listings was made in 2012. […]

Will Instagram TV ever become cool, or has it been a flop?

Instagram TV (or IGTV) launched back in June 2018 and planned to compete head to head with YouTube and ‘change […]

Audience buying through video – is it time to go online?

Developments in technology are unlocking endless avenues for video content, increasing both the number of channels broadcasting video and the […]

The UK audio landscape in 2020 and the opportunities presented to advertisers

Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall […]

How to ensure your brand safety measures aren’t impacting your reach

Brand safety is a crucial concept for all brands, especially from a digital perspective where we often buy media programmatically. […]

Press Release: AAP launches their new campaign in the Netherlands

Our Dutch office of All Response Media is working with the AAP Foundation and is responsible for planning, buying, optimizing […]

How is radio listenership affected by the COVID-19 pandemic?

Radio is celebrating a decade of being the most trusted medium in Europe, as the annual Eurobarometer survey revealed, amid […]

The Google Medic Update impact on brands and the content checklist they should be following

Back in 2018, Google rolled out a significant broad core algorithm update, dubbed the ‘Google Medic Update’. Intended to improve […]

Betting and Gaming Council to cease TV and radio advertising during lockdown

On Monday 27th April, the Betting and Gaming Council (BGC) announced that they would be voluntarily removing all TV and […]

Is now the right time to advertise on Facebook?

The situation right now is unprecedented, and we’re not sure how long it’s going to last and essentially what’s going […]

How has COVID-19 affected consumer behaviour?

Anyone with an iota of involvement in marketing will recently have found their inboxes inundated with insight on the impact […]

ARMLife Interview with Tom Johnston

Tell us a bit about yourself and your background? I’m from a small town called Hatfield, in Hertfordshire. I moved […]

Weekly Tracker: COVID-19 impact on response by industry

As the coronavirus pandemic has resulted in the public now spending more time at home, we will be creating and sharing insights on […]

What Bauer’s recent radio acquisitions mean for brands

In a break from all the COVID-19 pandemic news, it was announced last week that the ‘hold separate’ order issued […]

How does Spotify’s launch of their Ad Studio service impact advertisers?

Spotify has launched its Ad Studio service in Asia, allowing brands in the Philippines, Singapore, Malaysia and Taiwan to use its […]

How do we adapt to COVID-19 internationally?

COVID-19 is having a profound impact on life and business internationally. More people are at home, with repercussions for retail […]

Marketing through COVID-19: What can we learn from the ‘winners’ of past recessions?

We’re undoubtedly living through a period of change that is almost unparalleled in recent history, with the current lockdown set […]

#AskARM – Our client’s advertising questions answered

Each week, we are asking our client partners to submit questions to All Response Media, for our board directors to […]

The rise of online press during a pandemic

In an online world confused by fake news and misinformation, the current Coronavirus pandemic has led to a flood of […]

What opportunity does Amazon’s launch in the Netherlands provide advertisers?

On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active […]

COVID-19: The impact on digital media so far

Whilst the world sees big shifts in consumer habits as a result of the COVID-19 outbreak, we look at what […]

All Response Media’s advice on advertising during the COVID-19 pandemic

As the COVID-19 outbreak continues to cause global uncertainty, it’s no secret that many UK brands and marketers are delaying […]