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You are here: Home / Archives for Door To Door

Door To Door

The State of Charity Advertising

25th January 2023 by ARM

This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: Charity sector general outlook (spend vs visits) Top 20 charity advertisers with +£10M spend Top 15 charity advertisers with £5M – £10M spend Top 15 charity advertisers with 1M […]

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3 marketing methods under the GDPR & PECR

7th July 2022 by Nathan Onojeghuo

What are the PECR? The Privacy and Electronic Communications Regulations give individuals specific privacy rights in relation to electronic communications, this includes: Marketing calls, emails and text messages Cookies Traffic and location data, itemised billing, line identification, and directory listings. How does this fit with the UK GDPR? The UK GDPR sits alongside PECR, meaning the […]

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How can charities recruit essential donors in challenging conditions?

13th April 2022 by Catherine Booth

New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]

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A quick, simplistic framework for evaluating media opportunities

15th April 2021 by Aidan King

Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands.  When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize?  To do this, we need […]

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Is now the time to invest in door drop activity?

3rd September 2020 by Harry Cooper

Over the past few months, we’ve reported on many shifts in consumer behaviour and media consumption as a result of COVID-19. For the majority, lockdown conditions have not only shaped how channels are being consumed but also how advertising messaging is perceived. One the lesser talked about and impacted channels throughout this period has been […]

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Should you be running a door to door campaign?

26th June 2019 by Aidan King

As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what we and our clients need: primarily the ability to measure and optimise campaigns based on tangible and robust results. Therefore, when introducing a new channel into the core mix, we face and ask the same […]

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