Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
Door To Door
Travel Advertising Report
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
The State of Charity Advertising
This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: What is the general outlook for charities? NCVO state that charities are being squeezed by the cost-of-living crisis, as donations fall and more people are seeking support. But is […]
Protected: University advertising report
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3 marketing methods under the GDPR & PECR
What are the PECR? The Privacy and Electronic Communications Regulations give individuals specific privacy rights in relation to electronic communications, this includes: Marketing calls, emails and text messages Cookies Traffic and location data, itemised billing, line identification, and directory listings. How does this fit with the UK GDPR? The UK GDPR sits alongside PECR, meaning the […]
How can charities recruit essential donors in challenging conditions?
New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]
