Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
Digital
Why leverage nano-influencers in your digital campaigns?
Do we think the time of influencers has passsed? The time of the influencer hasn’t passed but it has certainly changed. The emphasis on the big brand ambassadors and influencers with millions of followers has decreased, and the nano-influencer has taken over. Why? The simple answer is consumers are smarter and much more in tune […]
Does YouTube still fit the e-commerce bucket?
YouTube’s place in the e-commerce landscape is not as clear-cut as it used to be. The potential for reach on YouTube is huge, but does it fit the e-commerce bucket anymore? In recent years, the platform has been facing stiff competition from platforms including TikTok, which has been eating into its market share. YouTube was […]
[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
Brighton SEO 2023: Key learnings for search marketers
Last week, we packed our bags for another fun-filled trip to the seaside for the world’s largest gathering of search marketers, Brighton SEO. The event is dedicated to helping search marketers meet, learn, and do their jobs a little better. There were talks on SEO, CRO, User Experience (UX), Digital PR and more. Let’s look […]
TV and Digital Market Update: April
Q1-Q3 TV Market The H1 TV market has seen significant revenue declines year on year, with Q1 expected to consolidate at -12% and Q2 at -11% YoY. June is predicted to see smaller revenue declines YoY compared to the first 5 months of 2022. WARC have released a new estimate for the year, with linear TV revenue now predicted to be […]
