New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]
Social Media
Was the marketing industry ever really in ‘crisis’?
Marketers have allegedly been facing an effectiveness ‘crisis’ – which would suggest that the ability to sell through advertising whilst driving long-lasting profit, has been declining. However, new data confirms that this is not the case, and ROI from online advertising has been increasing for the past five years. Short-termism and creative effectiveness The Crisis […]
5 Things advertisers should consider before Black Friday
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]
Facebook to Meta – what does the rebrand mean?
Facebook have announced they are changing their corporate name to ‘Meta’ as part of a major rebrand during their ‘Facebook Connect’ event. Going forward, Facebook, Whatsapp, Instagram and any other existing social media apps owned by the company, will sit under the same umbrella as part of the ‘Meta’ brand. Facebook says: “Meta’s focus will be to bring the metaverse to life and help people connect, find […]
3 Social media tactics for 2022
As we approach the end of the year, marketing teams will be keen to look forward to and highlight some of the expected social media trends and tactics you should implement going into 2022. “Campaign diversity will be higher than ever, with consumer demands being at elevated states. Brands that implement and track consumer intelligence in their marketing strategy will start […]
