YouTube’s place in the e-commerce landscape is not as clear-cut as it used to be. The potential for reach on YouTube is huge, but does it fit the e-commerce bucket anymore? In recent years, the platform has been facing stiff competition from platforms including TikTok, which has been eating into its market share. YouTube was […]
[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
TV and Digital Market Update: March
TV Contents H1 TV Market overview Take advantage of the softer TV market February TV viewing overview Upcoming sponsorships Love Island viewing and audience Digital Contents Industry News Social and Display Trends Chat GPT spotlight What makes consumers use Chat GPT? H1 TV Market The Q1 TV market has seen significant revenue declines YoY with Q1 […]
Travel Advertising Report
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
Multimedia Advertising Market Update: February
TV Contents Impacts Q1 2023 predictions January TV Overview How are ITVX, SkyVOD and C4VOD performing? BVOD Opportunities & Sponsorship Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Content Creation What’s new in the TV market? The IPA Q4 Bellwether report – a quarterly survey outlining companies’ marketing spend intentions […]
Commercial media is not struggling against streaming giants
The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and reporting what people are doing every 15 minutes for 7 days. This data enables us to challenge some of the headline grabbing assertions that the marketing industry loves to publish. One such being that commercial […]
