The latest estimates have 2022 TV spot revenue at –2% down versus 2021 with revenue in H2 expected to be down -9.5% year on year. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency October revenue October revenue is being reported at -10.5% versus 2021, with C4 seeing the biggest decreases out of the big three (C4, […]
2023 TV market predictions
TV is mostly traded on a supply and demand model, with revenue (demand) and impacts/viewing (supply) both determining price. To be able to predict what may happen in 2023, we need to look at the factors impacting these, as well as the trends from previous years. Inflation from 2019 to 2022 There has been a […]
TV Market Update – November 2022
The latest Warc estimates are forecasting the UK TV market will grow by +2.9% in 2022 with Spot revenue at +1.7% YoY (year on year). This is down 3 percentage points since their July forecast of 5.9% We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-14% YoY. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
TV Market Update – September 2022
Latest TV Market Updates “The latest Warc estimates, released last month, are forecasting the UK TV market will grow by +5.9% in 2022. This is down 1.2 percentage points since their April forecast of 7.1%. We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-8% YoY.“ Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
