Global’s DAX adding outdoor ads to their audio portfolio
Global announced recently that their digital ad sales platform, DAX, will be available for digital out of home (OOH) advertising, […]
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Online pioneers first to adopt Digital Ribbons in London tube stations
Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital […]
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Provocative junk food ban on London transport
London Mayor Sadiq Khan has announced a ban on the advertising of food/drink high in fat, salt or sugar (HFSS) […]
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Route launches a 6 year research project
Route, the audience research body for outdoor advertising, has commissioned an expanded and renewed 6 year research project. Worth £20 […]
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Sadiq Khan bans ‘body-shaming’ ads
It was announced last month that Sadiq Khan, the new Mayor of London, had banned all ‘body-shaming’ ads on the […]
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The tactical toolkit
When big news breaks in the media, relevant audiences have a tendency to become highly involved and connected with particular […]
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Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they […]
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BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings […]
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