Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
See a small selection of Q1 creatives, including an OOH launch, cinema takeover and some new to TV clients: Exoticca Take charge of your own life Platform/Media Channels: TV Launch Date: 1 Jan A dramatisation presenting Exoticca’s affordable holidays “start planning the life you want to see…” Brooks Find Your Run Platform/Media Channels: YouTube, Meta, […]
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: What is the general outlook for charities? NCVO state that charities are being squeezed by the cost-of-living crisis, as donations fall and more people are seeking support. But is […]
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After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry. Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, […]