In July 2021, the delayed Euro 2020 tournament was broadcast on ITV, causing both viewing and revenue to be up significantly YoY across June and July – this year we will see the reverse effect across these months, with supply and demand both down YoY on ITV. Despite C4 and Sky revenues being up YoY, the decline across ITV in the shadow […]
TV
Research reveals acute drops in TV usage for younger groups
The IPA has released the most recent update on their TouchPoints* survey which shows a significant drop in younger people watching commercial TV. The largest impact is in the 15-17 age group, dropping 41% from 68.1% in 2019 to 39.7% in 2022. The scale of the drops become less dramatic as we approach the over […]
YuMOVE partner with All Response Media across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
How is the DSA creating a safer digital space?
The implementation of the Digital Service Act (DSA) will usher in a new era of accountability for online platforms, aiming to ensure correct measures are in place to combat online risk. With the development of digital technologies, does come an element of risk for online users. Over the years, the European Commission has already made […]
Are more brands returning to ‘traditional’ marketing methods?
As digital marketing technologies have developed significantly, more marketers have prioritised investing into digital channels such as social media and search. However, recent evidence suggests another shift is taking place – this time, back to traditional channels. In August 2021 and February 2022, marketers predicted that “traditional advertising spending would increase by 1.4% and 2.9%, […]
TV Market Update – June 2022
The latest Warc forecast suggests that the UK ad market will grow by 10.7% in 2022. This is an additional 2.2 percentage points since their January forecast. TV revenue is now forecast at +7.1% on last year (a 2 percentage point increase) with adult impacts estimated to decline over -10% YoY. Q2 2022 The huge revenue jumps (+16%) and impact […]
