Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker […]
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Launching on TV in a post-COVID Britain
When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad […]
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Happy 65th birthday ITV! But how happy?
As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by […]
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Is 100% digital advertising the future?
In short, no. At least not for the foreseeable future, as recently published research from the German sales house Seven […]
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ITV Breakfast: A fixed price companion to daytime ITV
For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic […]
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Sponsorship myths versus the truth
The TV marketing body Thinkbox describes sponsorship as a mechanic which can offer brands not only “prestige and popularity, but […]
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E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both […]
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The TV industry – should we return to BAU?
As you would have heard on these pages and in the wider media, the COVID crisis has had an unprecedented […]
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Government junk food ban – obstacle or opportunity?
The Government has recently announced its decision to ban advertising before 9pm that promotes food high in fat, sugar, or […]
Read More Getting emotionally connected with TV ads
According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. […]
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