Controlling uncertainty: Managing the impact of external factors on TV campaigns
External influences including political, social and even meteorological issues affect your daily choices (more than you may realise) and so […]
Read More 
Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV […]
Read More
5 Best TV roundup articles for how to create a successful TV campaign
As roundups can offer a lot of information and tips in one place, we’ve selected our articles with the most […]
Read More
Making the most of your TV time-bands with breakfast
Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands […]
Read More
Size does matter!
Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix […]
Read More
Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]
Read More
Monzo joins the legions of startups using TV to turbocharge
A few eyebrows were raised when Monzo launched its first TV campaign back in May. The challenger bank has always […]
Read More
Women’s World Cup: Young adults and the power of live TV
On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining […]
Read More
Ad-free Dutch public TV: A case of protecting the children?
As published earlier this year in our ARM Weekly, advertising on the Dutch public TV channels is facing rough times, […]
Read More
Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up […]
Read More
Recent Comments