The ability to accurately quantify campaign results is crucial to effectively understanding where, when and how marketing budgets should be spent. Whilst uncertainty is in many ways, a constant companion along the media attribution journey, its effects have never been more apparent than now. With ever-changing consumer behaviour, tightening marketing budgets, and of course the […]
TV
Will eBay’s partnership with Love Island influence 16-34 shopping habits long term?
Marking its partnership with Love Island, eBay has launched a multi-channel campaign showcasing the benefits of second-hand clothing. The video creative shows contestants unboxing clothing sourced from eBay in a bid to demonstrate a variety of pre-loved clothes that can be found online. As part of a wider campaign, the site will also receive product […]
TV Market Update – July 2022
In July 2021, the delayed Euro 2020 tournament was broadcast on ITV, causing both viewing and revenue to be up significantly YoY across June and July – this year we will see the reverse effect across these months, with supply and demand both down YoY on ITV. Despite C4 and Sky revenues being up YoY, the decline across ITV in the shadow […]
Research reveals acute drops in TV usage for younger audiences
The IPA has released the most recent update on their TouchPoints* survey which shows a significant drop in younger people watching commercial TV. The largest impact is in the 15-17 age group, dropping 41% from 68.1% in 2019 to 39.7% in 2022. The scale of the drops become less dramatic as we approach the over […]
YuMOVE partner with All Response Media across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
How is the DSA creating a safer digital space?
The implementation of the Digital Service Act (DSA) will usher in a new era of accountability for online platforms, aiming to ensure correct measures are in place to combat online risk. With the development of digital technologies, does come an element of risk for online users. Over the years, the European Commission has already made […]
