Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and […]

We are often asked by our clients in strategy reviews: “Is it time for a new creative?” This is a […]

Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 […]

Temperatures are increasing, the days are getting longer, as the start of summer is on the horizon – but what […]

Launching a TV campaign in a market you are unfamiliar with can be a daunting prospect, but new countries help […]

Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to […]

In the past couple of weeks, we have seen two developments that could further the rise of addressable TV in […]

A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, […]

Like almost every year, the discussion started recently around whether Dutch public television should follow the English/BBC example of abolishing […]