This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: Charity sector general outlook (spend vs visits) Top 20 charity advertisers with +£10M spend Top 15 charity advertisers with £5M – £10M spend Top 15 charity advertisers with 1M […]
Data
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
Touchpoints data shows podcast listening decline compared with 2021
2022 Touchpoints data, released 28th June, reports an 8.8% decline in listening figures for podcasts year on year; a drop of 706k people listening each week, from 8.027m to 7.321m. The general perception in the marketing industry, anecdotally, is that podcasts are on the up, which is why this data is particularly interesting; always worth […]
3 marketing methods under the GDPR & PECR
What are the PECR? The Privacy and Electronic Communications Regulations give individuals specific privacy rights in relation to electronic communications, this includes: Marketing calls, emails and text messages Cookies Traffic and location data, itemised billing, line identification, and directory listings. How does this fit with the UK GDPR? The UK GDPR sits alongside PECR, meaning the […]
