Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with mobile growing faster than overall digital. Consumers have not stopped visiting brick-and-mortar stores, but digital continues to increasingly impact in-store behaviour and store sales. (source: Deloitte) All Response Media outline the 4 key points to […]
Data
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
Has Privacy killed marketing? The Cookie-less Monster
By now you’ve probably heard about Chrome’s (albeit delayed) phasing out of third-party cookies, you’re also probably sick of hearing about Apple’s pledge to privacy. Whichever tech giant is making the headlines, we find ourselves in a time where online privacy is at the front of everyone’s mind. But what does a cookie-less, privacy-enhanced environment […]
Retail: 4 latest trends to keep up to speed
A rapid shift in how consumers are influenced in their path to purchase has surfaced new consumer behaviours and opportunities within the retail sector. All Response Media break down the latest retail data to reveal a snapshot of a deeper story in 4 key takeaways. 1. Never too old for online shopping Recent reports show […]
How can interpreting in-market customer data keep our brands ahead of the pack as we move out of lockdown?
Many sectors have experienced significant shifts in levels of demand due to their ability to supply over the past 12 months. As the lockdown restrictions continue to lift in the UK, building an understanding of the direct impact this is having on both audiences and their demand will be key to ensuring effectiveness within your messaging and […]
Back to basics for B2B advertisers?
We’ve seen a quiet revolution in the B2B space over the past few years, with an increasing number of B2B focused brands making the transition into mass reaches and traditional ‘above the line’ channels such as TV and radio. This may partly stem from new bodies of research, driven by some of the excellent analysis […]
