Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
Press & Inserts
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences […]
Back to basics for B2B advertisers?
We’ve seen a quiet revolution in the B2B space over the past few years, with an increasing number of B2B focused brands making the transition into mass reaches and traditional ‘above the line’ channels such as TV and radio. This may partly stem from new bodies of research, driven by some of the excellent analysis […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Printed media is relevant!
For both offline and online retailers, inserts prove integral in maximising brand health and driving sales, contributing most beneficially when used alongside digital campaigns. The multi-platform study by BDRC Continental reported brand uplift from digital alone was 3% and print alone was 5%, whilst print and digital in combination produced a 17% uplift. Total offline […]
After a tumultuous year, how was offline ad spend affected?
As we lurched from an initial lockdown in March, to panic cancelling of carefully crafted media campaigns across April and May, to a cautious re-opening in the summer, to further lockdowns as the second wave hit us, the ad market in the UK has never seen such turmoil. But what is clear is that not […]
