I’m sure you heard it throughout the year, TV in 2020 made a ‘comeback’ after years of falling ratings. Overall, there were 5% more adult impacts available in 2020 vs. 2019, and that was even a slight increase during 2018 also. You can see below that this came from significant jumps in TV viewing in […]
How has TV viewing changed since “back to school”?
From late August, schools started welcoming children back to their classrooms full-time and there was a gentle Government push to return to the workplace. As trains have started getting busier and the All Response Media team have started seeing each other a little more (not just on a 2D Zoom call!), can we see the […]
Changes in media habits and predictions for post-lockdown
On Thursday 11th June, the IPA hosted a webinar on ‘Lockdown Life’, utilising TouchPoints and IPSOS data. The session covered topics including COVID-19 inspired signals, values that are holding over decades, and new changes in people’s habits. We were walked through daily and hourly changes in media consumption for pre and post-COVID-19 before the data […]
COVID-19: The impact on media and campaign response
COVID-19 has completely taken over the news headlines, and it is an important time for brands to be conscious of where their media is being deployed, and what the impact will be on their businesses. There’s been a variety of events, from financial to travel to health, that have affected media planning in the past, […]
Do you need another medium to add to your TV campaign?
A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, right? Shouldn’t we be testing something different?” Of the £5bn that was spent on TV in 2018, an extra £2.5bn was spent in addition to TV on other offline media, including press, out of home […]
TV ad lengths and how they affect your campaigns
There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a selection of the options available to advertisers for some second length inspiration. 30 seconds The traditional and industry standard length, and what all cost per thousand (CPTs) figures work towards. There is no additional cost […]