With COVID-19 imposing lockdowns back in March 2020, a multitude of advertisers went off air with it. However, this was the opposite for many charity brands. Not only did their media spend increase during the 2020 lockdown, but so did their return on investment. Amsterdam’s All Response Media office manages an array of dutch national […]
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GDPR: public consultation to reform UK’s Data Protection regimen
The government have said they would like the Information Commissioner’s office to be reformed to drive economic growth and innovation and strengthen public trust in the use of data. Alongside the announcement, the UK government have produced a document called “Data: a new direction“, which outlines the major changes to GDPR they would like to […]
Gen Z and Female mobile and gaming trends
Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in recent years, with a wide range of new people joining the so-called movement fueling gaming trends. No longer for just the ‘nerds’, gaming is now widely considered a sport. With the launch of the Olympic […]
GDPR: NHS digital “data grab” on hold
Earlier this year, the scheme was promoted by NHS digital. Patient data was to be collected and according to NHS Digital, the data will be used to: inform and develop health and social care policy, plan and commission health and care services, enable research, and provide individual care in exceptional cases. It has been said […]
Food and Drink: Sun, Beer & Plant-Based Products
Mini-heatwaves and the impact on TV ads, gender-neutral beer market challenger brands, and opportunities arising within a booming plant-based market. We condense the 3 latest trends the Food & Drink industry should keep their eyes on. 1. How heat impacts TV ads This week's mini-heatwave gave the British public something to lust over before the [...]
