The Government has announced plans to reform the UK’s data laws to increase worldwide trade. The Department for Digital, Culture, Media, and Sport (DCMS) stated that the proposed measures, including new data partnerships with the US and other countries, will get around existing trade barriers currently associated with data rules. The core principles of GDPR […]
FEATURED READS Fast food delivery usage continues to rise 2022 travel plans: Are people still booking holidays? The carbon calculator: working towards a net-zero target Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.
New data reveals that 36% of us get fast food delivered, which is up by 28% from two years ago. Fast food delivery has been on the rise for some time, and the pandemic has only accelerated this trend. Today, a total of 74% (40 million) adults say that they use takeaway or fast food […]
The travel sector is one of many that has faced challenges and increased pressure since the start of the pandemic. With uncertainties around the safety of travelling and no guarantee whether a trip will go ahead, there has inevitably been a shift in attitudes towards travelling abroad over the past few years. Due to a […]
The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
“Whilst Adult linear impacts are expected to decline further in 2022, this is largely driven by 16-34 impact migration (to video-on-demand) as opposed to 45+ adults.” Aldona CornishDirector FEATURED READS E-Commerce reaping the benefits of TV Could combining OOH and mobile be the way to go? TV and media advertising in Spain Contact us to […]