Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in recent years, with a wide range of new people joining the so-called movement fuelling gaming trends. No longer for just the ‘nerds’, gaming is now widely considered a sport. With the launch of the Olympic […]
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GDPR: NHS digital “data grab” on hold
Earlier this year, the scheme was promoted by NHS digital. Patient data was to be collected and according to NHS Digital, the data will be used to: inform and develop health and social care policy, plan and commission health and care services, enable research, and provide individual care in exceptional cases. It has been said […]
Food and Drink: Sun, Beer & Plant-Based Products
Mini-heatwaves and the impact on TV ads, gender-neutral beer market challenger brands, and opportunities arising within a booming plant-based market. We condense the 3 latest trends the Food & Drink industry should keep their eyes on. 1. How heat impacts TV ads This week’s mini-heatwave gave the British public something to lust over before the […]
Protected: How are advertisers tackling effectiveness measurement?
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Please enter your email and simply select your charity below. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era Get in touch
