Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spending in Q1 2021. Viewing is also predicted to be down as we are out of lockdown and continuing the trend from Q4 2021. With higher demand from brands during the Christmas period and a […]
Are we “digital servants” in a gig economy?
The number of adults working for gig economy companies is now almost 2.5X bigger in comparison to 2016, according to a report looking into the rise of ‘insecure’ working practices (Source: The Guardian 2021). Joint research carried out by the University of Hertfordshire and BritainThinks, shows that almost 15% of working adults are now paid by platforms – […]
Updates from the digital world
Google Shopping is now free globally In April this year, Google announced that free product listings were going to be available for Google Shopping. With Covid-19 contributing to an e-commerce boom, Google fast-forwarded its plans to introduce these free listings. This update would enable more merchants to advertise in the space and those who would […]
iOS 14 privacy setting: What advertisers need to know
Since 2018 when the Facebook Cambridge Analytica data privacy scandal emerged, the ad industry has taken a new turn. Under the pressure of GDPR, data privacy has become a core focus for all advertisers, publishers, agencies and tech companies such as Google, Facebook, Amazon, and Apple. During its latest Worldwide Developers Conference (WWDC), Apple provoked […]
Key points for post-lockdown digital activity planning
Have you had to decrease your digital investments or stop advertising altogether? With the lockdown easing in many parts of the world and everyone using the term the “new normal”, what are some of the things you should be considering for life post-lockdown? Auditing your paid activity: If your activity had to be paused or […]
How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO activity can help your site rank for relevant and powerful terms in search engine results pages (SERPs). Investing in SEO also means that you will be able to raise the rankings of these terms and […]
