How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO […]
Read More 
How can advertisers take over the 2020 Olympics?
The Olympic games may well be one of the most important sporting, cultural, and economic events in the world. Every […]
Read More
Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC […]
Read More
Instagram launches (even more) features to its charity arm enabling companies to drive further donations
Instagram users can now raise awareness of and donate directly to, charities following the introduction of a donation sticker to […]
Read More
Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up […]
Read More
The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. […]
Read More
The key takeaways from Google Marketing Live 2019
May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire […]
Read More
Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the […]
Read More
The end of average position in Google Ads platform
Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, […]
Read More
The importance of voice assistants in marketing: Over-hyped or crucial?
According to the main players in the space, the current installed base of virtual assistants now exceeds 1.5 billion devices […]
Read More
Recent Comments