Snapchat is growing faster than it has ever done since it went public back in 2017, now reporting over 293 million daily active users in Q2, a 23% growth year on year. They have also seen a surge in advertiser spending year on year, with revenue up 116%. During Q2 Snapchat launched a record 177 […]
Updates from the digital world
Google Shopping is now free globally In April this year, Google announced that free product listings were going to be available for Google Shopping. With Covid-19 contributing to an e-commerce boom, Google fast-forwarded its plans to introduce these free listings. This update would enable more merchants to advertise in the space and those who would […]
Key points for post-lockdown digital activity planning
Have you had to decrease your digital investments or stop advertising altogether? With the lockdown easing in many parts of the world and everyone using the term the “new normal”, what are some of the things you should be considering for life post-lockdown? Auditing your paid activity: If your activity had to be paused or […]
How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO activity can help your site rank for relevant and powerful terms in search engine results pages (SERPs). Investing in SEO also means that you will be able to raise the rankings of these terms and […]
How can advertisers take over the 2020 Olympics?
The Olympic games may well be one of the most important sporting, cultural, and economic events in the world. Every four years we see the biggest cities and companies clamour to be the host, the Official Beverage, Official Restaurant, Official Shampoo of the Olympic Games. With the Tokyo Olympics just around the corner, discussion on […]
Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC accounts. Here’s the context and timeline of where we’re now at. Timeline of events Update 1: 2014 – Close variants implemented. This included “plurals, misspellings and other variations of exact match and phrase match keywords”. […]
