Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spending in Q1 2021. Viewing is also predicted to be down as we are out of lockdown and continuing the trend from Q4 2021. With higher demand from brands during the Christmas period and a […]
Are we “digital servants” in a gig economy?
The number of adults working for gig economy companies is now almost 2.5X bigger in comparison to 2016, according to a report looking into the rise of ‘insecure’ working practices (Source: The Guardian 2021). Joint research carried out by the University of Hertfordshire and BritainThinks, shows that almost 15% of working adults are now paid by platforms – […]
How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO activity can help your site rank for relevant and powerful terms in search engine results pages (SERPs). Investing in SEO also means that you will be able to raise the rankings of these terms and […]
Online pioneers first to adopt Digital Ribbons in London tube stations
Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital Ribbons at three of the busiest tube stations in the city. King’s Cross, Tottenham Court Road and Piccadilly Circus welcome the strings of 42-inch Ultra HD screens to their roster of ad sites, spanning the […]
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
