The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that John Edwards is the Government’s preferred nominee to be the next Information Commissioner. The UK’s new Information Commissioner will be charged with a post-Brexit “shake up” of data rules, including getting rid of cookie pop-ups – more on Google’s delay here.
John Edwards was interviewed by The Telegraph and stated that the plans include getting rid of “endless” cookie pop-ups, which are now common on most large site which ask for permission to store a user’s personal information – more on marketing implications and privacy here.
Some of Mr Edwards plans also include partnerships that will help international transfers to places such as the USA, Korea, Singapore, Dubai, Columbia to run more smoothly. It was also confirmed that future partnerships with India, Brazil, Kenya and Indonesia are being prioritised.
The move will strengthen existing relationships and make data-enabled trade easier, quicker and safer, and there are also talks of calling experts to form a new council to help consult and inform the UK on international data transfer policy.
All Response Media viewpoint
Ad tech companies are arguing that the loss of cookies is not ideal. It creates a loss of ability to target ads down to the level of the individual, creating obstacles in validating digital campaign effectiveness.
Advertising data processing and selling organisations will need to develop new ways to collect and aggregate audience data that do not require third-party cookies.
Here at All Response Media we have already started to find alternative ways to measure customer interaction and relying on cookies to do so. Over the next few months, we will be watching closely on what measures the new ICO commissioner will put in place and provide an update.
