Social media has long been heralded as the answer to all of our digital marketing problems. The opportunity to drive free traffic to our websites, communicate our brand messages to a potential audience of millions and sow the seeds that get people talking about our products ... full article

The latest attempt by Microsoft to refocus their efforts in search has resulted in a complete rebrand and overhaul of their backend search technology.  So why Bing? According to the Microsoft blog, “We needed a brand that was as fresh and new as our approach. It needed ... full article

Last Wednesday, (26th May) Ofcom announced the decision to significantly deregulate teleshopping airtime in the UK. The announcement read as follows: Ofcom have taken the decision ‘to allow PSB (*Public Service Broadcast channels) to schedule up to 6 hours of tele-shopping ... full article

This is a great example of a DRTV ad for mobile phones from our very direct cousins in Oz. All the classic tactics are used  - it's almost like  going through a checklist of price, bonus, feature, value add, phone number on screen for as long as possible, web channel ... full article