YouTube, a subsidiary of Google, launched their sponsored listings service last month. The service uses Google AdWords to allow advertisers to create campaigns that are keyword-targeted for video content. As with Adwords the advertiser only pays when a user clicks on the ... full article

Euro RSCG, Sister Company to All Response Media, has founded an initiative that engages the decision makers and leaders of tomorrow. One Young World. You could be part of an event in which 1,500 of the brightest minds from each of the 192 countries of the world come together ... full article

It was only a question of time and an inevitable move if Google and Bing wanted to remain a portal for consumer ‘search’ but last week it was announced that the two leading search engines have signed deals with Twitter which will allow real time searches on user tweets. ... full article

OFCOM, the media regulator is apparently set to announce changes in its rules and regulations, which will allow commercial channels the ability to make further revenue via product placement. The move will be seen as a welcoming relief for many broadcasters after the advertising ... full article