For some brands, a conversion on the website is not a simple ‘click → buy → purchase’ model. Often there are more complexities, where an action on the site is simply a ‘lead’, and follow-up calls or interactions are more valuable. Take for example life insurance advertisers, where a typical customer journey consists of multiple […]
Archives for August 2017
Ratings ready to burst football TV bubble?
With the football season kicking off and following the outrageous transfer of a certain diminutive Brazilian, a lot of the focus is again off the field and on the financial aspect. Broadcasters are continuing to compete for TV rights, with Sky Sports and BT having paid £5bn to show live football for three years, beginning […]
404 Not Found’: A guide to HTTP status codes
Have you ever landed on a page that hasn’t loaded properly, or has come up with an error, leaving you wondering why? Probably not, but the way in which these errors are communicated to browsers is very important for search engine optimisation (SEO). Every webpage you visit returns an HTTP status code, which communicates with […]
Ratings ready to burst football TV bubble?
With the football season kicking off and following the outrageous transfer of a certain diminutive Brazilian, a lot of the focus is again off the field and on the financial aspect. Broadcasters are continuing to compete for TV rights, with Sky Sports and BT having paid £5bn to show live football for three years, beginning […]
ARMLife Interview with International Group Account Director Jessica Viles
In this month’s article, we spoke with International Group Account Director, Jessica Viles, about moving from London to Amsterdam, the challenges she faced along the way and her one piece of advice for those looking to move to a new country. Arianna Ross: Tell us a bit about yourself and how you first started in the […]
TV Response Index – June 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. Charity is performing well year-on-year, with June indexing above the agency average. Typically, we would […]
