Facebook has stated that more than 1.2 billion people on their platform are connected to a small business in another country from where they are currently based. As more people around the world come online, businesses have an opportunity to connect with new customers, many of whom live in different cities, regions or countries. Using […]
Archives for December 2017
The rise of native advertising
This year we have seen an evolution in the native space, and also in suppliers offering native formats. First with Google launching Ad Sense Native in July 2017, and then Bing rolling out their new native format Intent Ads in November 2017. A study by Sharethrough from 2017, comparing traditional display vs. native, shows higher […]
Not another GDPR update…
So there are only 169 days until the 25th May 2018, also known as the date the General Data Protection Regulation (GDPR) framework comes into effect. There is still much we don’t know, and as a result, there is a lot of speculation on how this will impact us all. What we do know is […]
