Headlines • On March 16, Facebook announced via a Newsroom blog post that they had suspended Cambridge Analytica and its parent company, Strategic Communication Laboratories (SCL), from Facebook. • This follows reports that data acquired on Facebook through an unrelated app was passed along to SCL/Cambridge Analytica and Chris Wylie of Eunoia Technologies, in violation […]
Archives for March 2018
Accelerated Mobile Pages (AMP) being taken beyond posts to stories format
A quick recap on what AMP is: Google’s Accelerated Mobile Pages project which “does what it says on the tin”, accelerates mobile page loading times of articles on news sites, recipes and other text-heavy content. With the success of AMP (although it’s a format that is not loved by all), Google is taking AMP beyond […]
The Profit Ability of TV
The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest efficiency (a profit ROI of £4.20), and for the least risk Delving deeper into the short and long termism of TV, a recent study from Thinkbox considered the short and long-term returns from TV and how […]
Long-term or short-term? Brand or direct response TV?
Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising medium in the complex and ever-changing media landscape: “Investing in TV increases effectiveness by 40%, making it the most effective medium”. – IPA ‘Effectiveness in a changing media landscape’, 2017 “TV advertising best is at […]
Vitality: What are the benefits you have now?
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
Beagle Street: An ad a day keeps the data scientists away
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
