During the Bing Partner Summit last week, Microsoft announced their new audience network, ‘Audience Ads’ bringing together several new elements that previously weren’t available on Bing’s Audience Network. These new elements available extend to; the Microsoft audience graph, Bing search-intent signals and Microsoft’s AI capabilities. In addition to these new elements, advertisers will also be […]
Archives for May 2018
The word magic. It evokes a sense of fairytale, the notion of mythology, the epic, something that is larger than life. On the surface, it doesn’t appear synonymous with either TV or retail, both common fixtures of the modern-day life. But let’s just think about that. TV, for instance, is there a more epic medium? […]
BARB, the TV audience measurement organisation, is responsible for delivering an independent audience currency for the UK television and advertising industry. From September 2018, BARB will begin reporting the number of people watching programmes across four screens. The new measurement capabilities include TV sets, tablets, PCs and smartphones for on-demand and live streaming. This […]
People are spending more time on their mobile devices than ever before and have become so used to navigating the internet very quickly; where anything that requires more than one or two clicks, you’re now more likely to lose a user. A lot of us are familiar with Facebook lead generation ads; but in essence, […]
It has been widely reported over the past few months that ITV have been suffering with a fall in profits. They experienced a 10% pre-tax profit fall to £500m last year, as their TV advertising revenue fell by 5%, their steepest fall since the recession in 2009. Of course, combining their terrestrial and digital portfolio, […]
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