Google: 15% Of All Queries are Still Never Seen Before It may come as a shock to learn that 15% of all web searches each day are brand new, never searched for before. What is even more interesting though is that way back in 2007 it was 25% of all queries. The figure was then […]
Archives for June 2018
Should we let AI tackle ad fraud?
For the last 12 months, we’ve seen multiple ad platforms suffer in the limelight because of a breakdown in brand safety. The issue has become more prominent due to the rise in user-generated content which can be posted any time, with the publisher having little control. YouTube is at the forefront of these brand safety […]
The importance of Google Shopping ads
Google first launched its shopping ads in 2002 since their first appearance, Google Shopping ads have become increasingly important in our search results. There was a time when Shopping listing only appeared at the bottom of search results or on the right-hand sidebar. However, since the exclusion of the sidebar Shopping ads now almost always […]
YouTube cracks down on Violent music videos
Over the past 2 years calls for YouTube to cease and desist publishing of music videos that glamorise violence have fallen on deaf ears. However, now the country’s most senior police officer, Cressida Dick, has tied the surge in murders and violent crime back to certain videos, YouTube has started to take action. In the […]
