Black Friday as a shopping concept was imported from the US a few years back and now seems to be a firm fixture in the UK retail calendar. According to a Price Waterhouse Cooper (PWC) study, last year more than three quarters of retailers participated in some promotional activity over Black Friday weekend. So, will […]
Archives for December 2018
Google announce strategic partnership with Disney
A couple of weeks ago, Google announced a partnership with Disney which sees them consolidate all their digital inventory onto the Google Ads Platform. In a nutshell, this means that Google will now deliver all digital advertising across all of Disney’s brands and properties, including Disney, ABC, ESPN (ESPN+), Marvel, Pixar and Star Wars. All […]
How gift incentives affect your TV ad performance
For the right product and audience, introducing a gift incentive can have a significant effect not only on your own performance and efficiency, but it can also negatively affect your competition’s performance too. This uplift can counteract or negate any initial upfront costs incurred by introducing or increasing the value of your gift. The level […]
ARMLife Interview with Dan Morley
Tell us a bit about yourself and your background? I was born and bred in Sheffield and spent most of my life living in and around the Steel City. I moved to York with a change in job and fell in love with the place and have started family life there. I’m an entrepreneur at […]
Provocative junk food ban on London transport
London Mayor Sadiq Khan has announced a ban on the advertising of food/drink high in fat, salt or sugar (HFSS) on London Underground to both praise and criticism. The statistic behind this initiative is that a staggering 37% of 10 and 11 year olds in London are overweight or obese (as specified by Public Health […]
Is the success of Black Friday only limited to a few sectors?
Black Friday has not been something that has been heavily promoted via offline media by Dutch advertisers in previous years, however this year we watched TV spend increase 8% just on Black Friday. Specific sales were promoted on TV by Telecoms and retailers with supermarket giants Albert Heijn running specific Black Friday messaging for the […]
