Black Friday as a shopping concept was imported from the US a few years back and now seems to be a firm fixture in the UK retail calendar. According to a Price Waterhouse Cooper (PWC) study, last year more than three quarters of retailers participated in some promotional activity over Black Friday weekend. So, will […]
Archives for December 2018
How gift incentives affect your TV ad performance
For the right product and audience, introducing a gift incentive can have a significant effect not only on your own performance and efficiency, but it can also negatively affect your competition’s performance too. This uplift can counteract or negate any initial upfront costs incurred by introducing or increasing the value of your gift. The level […]
ARMLife Interview with Dan Morley
Tell us a bit about yourself and your background? I was born and bred in Sheffield and spent most of my life living in and around the Steel City. I moved to York with a change in job and fell in love with the place and have started family life there. I’m an entrepreneur at […]