Has Black Friday peaked or is it still going strong?
Black Friday as a shopping concept was imported from the US a few years back and now seems to be […]
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Google announce strategic partnership with Disney
A couple of weeks ago, Google announced a partnership with Disney which sees them consolidate all their digital inventory onto […]
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How gift incentives affect your TV ad performance
For the right product and audience, introducing a gift incentive can have a significant effect not only on your own […]
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ARMLife Interview with Dan Morley
Tell us a bit about yourself and your background? I was born and bred in Sheffield and spent most of […]
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Provocative junk food ban on London transport
London Mayor Sadiq Khan has announced a ban on the advertising of food/drink high in fat, salt or sugar (HFSS) […]
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Is the success of Black Friday only limited to a few sectors?
Black Friday has not been something that has been heavily promoted via offline media by Dutch advertisers in previous years, […]
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