Google Chrome will be making updates to Chrome 80 on 4th February. Many website owners are starting to ask about this as it could mean that 3rd party cookies (basically all media tracking tags) can be stopped from being passed when a user visits a client’s website. However, this is not completely true. What is […]
Archives for January 2020
Google Chrome is blocking mixed content
This month, Google Chrome began removing the unblocking option and blocking web pages with mixed content. Web pages that load securely through HTTPS but contain any resources, including images, videos and scripts which are served through an insecure HTTP protocol, will be affected. Chrome will mark sites as “Not Secure” if they are using TLS […]
Slide into my Instagram (desktop) DMs?
Facebook Messenger has played a huge part in the evolution of Facebook on both web and desktop; now Instagram has confirmed that a small rollout of direct messages (DMs) on the desktop version of Instagram will be happening in the first few months of 2020. Instagram DMs are widely used to send messages, share images […]
Analysed: Amazon’s Premier League debut
The current Premier League football season has had a lot of firsts: the (dubious) implementation of VAR, Liverpool taking 64 out of 66 points so far, and more importantly for all of us… a new way for consumers to watch the matches live. Last month, Amazon stepped firmly into Sky and BT’s realm for the […]
PPC trends to look out for in 2020
PPC automation has progressed a lot recently and we can now rely on many functionalities within the engine to do more of the manual, repetitive work. Google Ads’ has introduced many automated features such as smart campaigns, smart shopping, and dynamic search ads as well as many automated bidding strategies – with the intention to […]
Going for green; YouGov’s new sustainability segments
Among their usual segmentation devices, YouGov has recently introduced a method of segmenting audiences based on their views of sustainability. This is a novel and profound way for marketers to delve deeper into audience psyche, to develop more meaningful marketing messages and help clarify the most valuable media channels to connect with your audience. The […]