It comes as no surprise to anyone that during this global pandemic, people’s daily routines have changed. The high street, once packed, now stands empty with its customers at home in isolation. Routines have changed, but the customers haven’t. Lockdown has prevented us from seeing friends and family, and from spending money on activities, events, […]
Archives for May 2020
Audience buying through video – is it time to go online?
Developments in technology are unlocking endless avenues for video content, increasing both the number of channels broadcasting video and the devices through which it can be consumed. Relative newcomers to the market like Facebook and YouTube have seen impressive growth and daily hours viewed increasing year after year. On top of this, these newcomers to […]
The UK audio landscape in 2020 and the opportunities presented to advertisers
Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall market share, digital audio is increasing. The rise in digital audio is partly driven by new inventory supplies such as podcasts, devices such as home assistants, and new ad formats and products, which has led […]
Press Release: AAP launches their new campaign in the Netherlands
Our Dutch office of All Response Media is working with the AAP Foundation and is responsible for planning, buying, optimizing and executing the TV campaign that launched on May 11th on a large number of channels. At the same time, print and radio are used and influencers who act as leaders for the teams of […]
How is radio listenership affected by the COVID-19 pandemic?
Radio is celebrating a decade of being the most trusted medium in Europe, as the annual Eurobarometer survey revealed, amid the COVID-19 pandemic. The channel reigns over TV and Press (49% and 46% respectively), is trusted by 57% of Europeans in the latest study. Given this consistently high consumer confidence, how has the pandemic affected […]
The Google Medic Update impact on brands and the content checklist they should be following
Back in 2018, Google rolled out a significant broad core algorithm update, dubbed the ‘Google Medic Update’. Intended to improve the quality of results, this update had a huge impact on many sites and users. However, it was medical, health and fitness sites that primarily saw their organic rankings take a hit, making up around […]