How Prolific can unlock new potential for creative campaigns
When it comes to creative campaigns, all clients are looking for that headline-grabbing story that makes journalists, influencers, and bloggers […]
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ITV Breakfast: A fixed price companion to daytime ITV
For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic […]
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Introducing the newest TikTok competitor: Reels
Over the past few months, we’ve seen a surge in our scrolling time, especially across social media – because let’s […]
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Sponsorship myths versus the truth
The TV marketing body Thinkbox describes sponsorship as a mechanic which can offer brands not only “prestige and popularity, but […]
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E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both […]
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eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of […]
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The TV industry – should we return to BAU?
As you would have heard on these pages and in the wider media, the COVID crisis has had an unprecedented […]
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Government junk food ban – obstacle or opportunity?
The Government has recently announced its decision to ban advertising before 9pm that promotes food high in fat, sugar, or […]
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