For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
Archives for August 2020
Introducing the newest TikTok competitor: Reels
Over the past few months, we’ve seen a surge in our scrolling time, especially across social media – because let’s face it, lockdown hasn’t been fun. One of the fastest growing platforms is TikTok, which saw a 115% increase in users during lockdown (TikTok; 2020). With TikTok facing being banned in the US if they […]
Sponsorship myths versus the truth
The TV marketing body Thinkbox describes sponsorship as a mechanic which can offer brands not only “prestige and popularity, but also the opportunity to have a positive association through perceived values” and their Sponsorship Hall of Fame is made up of big-ticket, high profile examples such as Compare the Market, Honda, and Just Eat. It’s […]
E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both in terms of consumption and media habits. TV viewership was up internationally, and up 20% year-on-year (YoY) in the Netherlands from March to June. But as the conversation moves towards ‘the new normal’, we should […]
eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
The TV industry – should we return to BAU?
As you would have heard on these pages and in the wider media, the COVID crisis has had an unprecedented impact on the TV industry. Firstly, it was the jaw-dropping news of revenue declines across the board: ITV confirmed last week that revenues fell 21% in H1, with Q2 in isolation seeing a 43% drop. […]