When it comes to creative campaigns, all clients are looking for that headline-grabbing story that makes journalists, influencers, and bloggers sit up and pay attention. However, finding untapped data sources and news-worthy angles can be challenging. Prolific is a research tool which is linked to a survey to use demographic filters to generate a tailored […]
Archives for August 2020
ITV Breakfast: A fixed price companion to daytime ITV
For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
Introducing the newest TikTok competitor: Reels
Over the past few months, we’ve seen a surge in our scrolling time, especially across social media – because let’s face it, lockdown hasn’t been fun. One of the fastest growing platforms is TikTok, which saw a 115% increase in users during lockdown (TikTok; 2020). With TikTok facing being banned in the US if they […]
Sponsorship myths versus the truth
The TV marketing body Thinkbox describes sponsorship as a mechanic which can offer brands not only “prestige and popularity, but also the opportunity to have a positive association through perceived values” and their Sponsorship Hall of Fame is made up of big-ticket, high profile examples such as Compare the Market, Honda, and Just Eat. It’s […]
E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both in terms of consumption and media habits. TV viewership was up internationally, and up 20% year-on-year (YoY) in the Netherlands from March to June. But as the conversation moves towards ‘the new normal’, we should […]
eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
