This week the “unprecedented” heatwave gave the British public something to soften the blow of the Euros hangover (and something other than COVID to talk about, hurrah!). That said the extreme weather conditions are a bit more of a headache for advertisers running on TV. Here’s a few thoughts on why a sunny summer can […]
Archives for July 2021
The inside track on OOH in a post-COVID world
Recently, Global, TfL and Metro ran a webinar to discuss what life on the underground has been like as we move into a post-COVID world. Led by Mick Ridley, Global’s Data Director of Audience Planning and Integration, the event focused on answering some core questions advertisers have about utilising OOH opportunities on the tube. These […]
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of information and grab the flagging attention of online audiences. It needs to be scannable, accessible, and easy to digest. No matter how impactful your message is, if it’s lost in a wall of […]
Microsoft’s latest move
As of this week Microsoft Ads have announced that they are launching a new ad format that will feature on the right rail or in the mainline at the top of the search results page. The ad format allows you to combine your own images, headlines, and ad copy with machine learning to display the […]
Everyone’s talking about Shoppable (and Love Island)
With all the sporting festivities happening across the summer, ITV’s new series of Love Island has flown slightly under the radar. This can be seen in ratings for the series so far, which are hovering around the 2m-2.5m average adults mark, down significantly from the peak in 2019 which saw a high of 5.9m viewers. […]
Visibility matters
For advertisers the big question is: which form of video advertising is the most effective to boost sales? Is it TV, or Facebook, or YouTube? The aim of some research commissioned by ThinkTV was to determine which aspects of video advertising lead to revenue growth for advertisers. The research on the sales effect of more […]