- Objective: Vistaprint, an industry leader in business printing, wanted to grow their business in Canada, with consistent cost per acquisition KPIs and scale the main challenges in the Canadian market.
- Strategy: We immediately increased the efficiency of media rates. In subsequent weeks, we broadened the media footprint to increase exposure and introduced a shorter spot length to lower costs whilst also increasing spot frequency.
- Results: A significant improvement in cost per acquisition (CPA) with new customers acquired via TV (measured via survey) exceeding Vistaprint’s goals for the campaign. This led to increased investment, with Canada rising to be the 3rd largest market for Vistaprint (started outside the top 10).
“Working with ARM has been a great experience. Their team have become an extension of our own. Their agile team structure and working practices ensure we always have somebody ready to help with any request at any time. Senior management are also very close to our business, which from experience is very rare. From day one, ARM has driven impact on our business thanks to a wealth of experience, their technology and data capabilities and most importantly the fact they actually care! Finally, they spend our money as if it’s their own, enough said!”
– Jake Amos, Channel Marketing Manager, Vistaprint
Find out more on how we can do the same for your TV campaigns
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