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You are here: Home / Archives for Oliver Bertwistle

Oliver Bertwistle

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Channel 4 cricket coverage is back!

12th February 2021 by Oliver Bertwistle

Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the return of test cricket to terrestrial screens for the first time in almost 16 years. It marked a significant moment for cricket fans (especially those without a Sky Sports subscription) and Channel 4 alike. Channel […]

Vintage radio set on a table with a cup of tea beside and some flowers

New report reveals the impact of lockdown on radio listening and provides future opportunities

24th September 2020 by Oliver Bertwistle

The IPA recently released their latest Touchpoints diary data, which provides a view into the behaviour and media consumption of the UK population throughout an average week. Importantly, this year’s iteration of the survey ran across both pre-lockdown and post-lockdown periods from January to March and therefore provides some vital insight into the changes that […]

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The Premier League’s return: great news for fans, media owners and advertisers alike

4th June 2020 by Oliver Bertwistle

It was recently announced that the Premier League would recommence on 17th June, with two-midweek fixtures to be played first before a full weekend schedule. There are 92 games still to be played – behind closed doors – to finish the season and incredibly, every single one of these games will be broadcast live on […]

TV remote

Advertising to upscale professionals: a case for daytime TV

19th April 2018 by Oliver Bertwistle

Media consumption statistics have been derived from BARB and the IPA Touchpoints Survey 2017. Upscale professionals are the key target audience for a substantial number of businesses and given their inherently higher disposable income, they hold a high value. However, there can be a perception that these individuals are too busy to be reached by […]

Netflix

TV remains dominant during the rise and rise of Netflix

6th April 2016 by Oliver Bertwistle

In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]

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